“We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.
Traverse City, MI (PRWEB) May 22, 2012
While Oneupweb is best known for exceptional work in digital marketing, the company is also an advocate for the region in which it resides. The M-22 Challenge is a tri-sport event of biking, running, and paddling across what has been named by Good Morning America as “The Most Beautiful Place in America” and named by National Geographic as a “Best Summer Trip 2012”. The M-22 Challenge will take place on Saturday, June 9th, in Glen Arbor, MI.
The M-22 Challenge was first introduced 4 years ago by the founders of the M-22 brand, Matt and Keegan Myers along with their father, Matt Myers Sr. A success from the start, the event has doubled in size each year, capping off this year with 800 race participants who filled the registration in mere hours. The success is the result of the impeccable organization of the event and the beauty of the hosting locale.
The M-22 Challenge presented by Oneupweb will be followed by the premiere of The M-22 Kids Challenge to Benefit Carter’s Kids. Carter’s Kids is the non-profit organization of Traverse City native and HGTV host, Carter Oosterhouse. Carter’s Kids constructs playgrounds in communities around the nation in an effort to encourage a healthy lifestyle and exercise as a means for physical health as well as optimal mental development.
Oneupweb’s own mantra, “Be Relentless”, will suitably serve as the motto for the event as well. Race participants and volunteers will don the mantra on event t-shirts, a collaborative design effort from the Oneupweb design team incorporating the M-22 Challenge logo. The tagline represents the tenacity necessary for success in all endeavors and illustrates the alignment that drew Oneupweb to the sponsorship. “We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.
Oneupweb has been an innovator in digital marketing for more than 16 years, creating integrated online marketing strategies that incorporate search marketing (SEO and PPC), social media, web design, and mobile services. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog— StraightUpSearch, and an award-winning monthly newsletter—The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.