Chicago (PRWEB) May 16, 2012
Ifbyphone®, the leader in voice-based marketing automation, today announced that Bill Conroy has been named to the company’s board of directors.
Conroy joins the Ifbyphone board as a proven technology executive who brings a wealth of expertise in corporate strategy and operations. Conroy formerly served as CEO, president and member of the board of directors at Initiate Systems, Inc., until he orchestrated the sale of the company to IBM in March 2010.
During his tenure at Initiate, the company grew revenue by 700% with a compound annual growth rate of 50%. Initiate Systems became a dominant international company and thought leader in healthcare. The company serves more than 2,500 healthcare sites, 50 health information exchanges and leading healthcare payer organizations, in addition to servicing other industries including financial services, high-tech, and retail.
“Bill’s exceptional experience and advanced business acumen will be of great value as our company continues with its accelerated growth plans,” said Ifbyphone founder and CEO Irv Shapiro. “I am excited about his addition to the board and I believe his seasoned perspective will bolster and expand Ifbyphone’s position as a thought leader in voice-based marketing automation.”
Pioneered by Ifbyphone, voice-based marketing automation handles the challenges that traditional marketing automation has struggled with: managing, measuring and automating voice leads. Sales at Ifbyphone have more than doubled within the past few years alone as the company continues its momentum as a forward-thinking tech leader.
“Marketing automation is a rapidly growing industry and I believe that Ifbyphone is doing cutting edge work to better bring voice into the marketing mix,” said Conroy. “I look forward to being part of an organization that is making such a dramatic impact for sales and marketing.”
Conroy was recognized for his achievements at Initiate Systems by receiving the CEO of the Year award from the Illinois Technology Association in 2009. In addition to his work at Initiate, Conroy has held leadership positions at Click Commerce, Insight Capital Group, Tenfold Corporation, and Oracle Corporation.
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.
To learn more about Ifbyphone’s suite of voice-based marketing automation services, including Call Tracking, Call Distributor, Hosted IVR, Lead Response, and Customer Notifications visit http://www.ifbyphone.com.