What Buyers Want from Photographers: PhotoShelter and Agency Access Release 2012 Survey

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The 2012 Survey reveals key insights from 1,000 photo buyers worldwide, plus tips on marketing, photographers’ websites, and more

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, the 2012 Survey: What Buyers Want From Photographers. This 35 page guide is filled with survey results and in-depth insights from 1,000 image buyers, photo buyers, and other creatives worldwide who hire photographers and license photographs. Buyers surveyed are from a diverse range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publishers, corporations, marketing agencies and more.

The guide can be downloaded for free directly here: http://bit.ly/2012PhotoBuyersSurvey

PhotoShelter is releasing the guide in partnership with Agency Access (http://www.agencyaccess.com/), the one stop resource for commercial photographers and illustrators who want to market themselves and get work.

The 2012 Survey: What Buyers Want from Photographers offers photographers key insights to improve their marketing efforts, enhance their brand, and get hired. PhotoShelter and Agency Access have packaged the survey results in a free guide to educate photographers in key photography business areas, including:

Marketing to Photo Buyers: Including best practices on email and direct mail promotions and how buyers use search engines and social media.

Optimizing Websites: Including elements on what makes a great website, compelling content, and features to stay away from.

Working with Buyers: Including a list of photographers’ personal traits and business skills that buyers seek and major obstacles buyers encounter when trying to find the right photographer for the job.

In each section, photographers can find concrete feedback on what works for photo buyers – and what really doesn’t. The guide also provides firsthand interviews from photo buyers at JWT, GSD&M, Billboard.com, Men’s Health, and Random House who offer tips on how they want be pitched, websites that work, and the personal characteristics of photographers they seek.

PhotoShelter and Agency Access partnered in 2011 to release What Buyers Want from Photographers, the first installment of the annual survey featuring responses from 500 photo buyers worldwide. The 2011 and 2012 survey are part of PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 21 educational guides on topics including email marketing, search engine optimization, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter
PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 72,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website.

A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter, visit http://www.photoshelter.com.

About Agency Access
Agency Access is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 90,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, cold calling, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.

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Deborah Block
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