Marketing automation is gaining prominence with marketers, particularly with advanced tools like Marketo available. We’ve seen great success with our lead nurturing efforts with Marketo by creating custom targeted landing pages.
Charlottesville, VA (PRWEB) May 16, 2012
Janet Driscoll Miller, CEO and President, of the full service search engine marketing firm, Search Mojo, will speak at the Marketo Summit 2012 on Thursday, May 24th. Miller’s session, entitled Tips for Achieving Success with Marketo, will review how businesses are using Marketo for success. Miller will speak along with Bethany Perkins, Revenue Marketer with Pinstripe, Tara Salmon, Online Marketing Manager with Aconex, Eric Choi, Product Marketing with Eucalyptus, and Kelly Abner, Principal Consultant with Marketo.
“Marketing automation is gaining prominence with marketers, particularly with advanced tools like Marketo available,” said Miller. “We’ve seen great success with our lead nurturing efforts with Marketo by creating custom targeted landing pages. These custom pages leverage our search and social advertising channels to provide the best user experience.”
Miller’s presentation will focus on the targeted landing page capabilities within Marketo. By using landing page testing, progressive profiling and social demographics to engage with customers, you are able provide a more targeted user experience and thereby increase conversions. These tactics can be used in both B2B and B2C marketing. Session attendees will gain valuable tips to improve their marketing automation efforts and the step-by-step instructions to implement these techniques.
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. Janet also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Marketing Sage and the Search Insider. She has over ten years of technology marketing experience and has held marketing positions at Software AG, Call Technologies, and Telos Corporation. You can follow her on Twitter as @JanetDMiller.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings, online reputation management, and pay-per-click advertising performance in search and Facebook advertising. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About Marketo Summit 2012
This year’s Marketo Summit boasts a value-packed agenda and networking events that brings you face-to-face with some of the brightest minds in Marketing and Sales. Hear direct from industry leaders, customer experts, and Marketo thought leaders as they share their perspectives on marketing automation, sales effectiveness, and the three words that changed marketing forever — Revenue Performance Management. You’ll learn the newest strategies and best practices on how to attract today’s elusive buyer and rise above the choppy economy to achieve unprecedented revenue growth.