Neverblue Mobile Agency Triples Revenue in 12 Months

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Agency has 90% Impression Growth to 10 Billion Ad Impressions Managed in Past 12 Months

Neverblue Mobile, a global agency in mobile performance marketing, announced today that its revenues grew 3 times in the period from May 1, 2011 to April 30, 2012, its most recent 12-month period. During that time, the firm managed 10 billion ad impressions for its clients, a 90% growth over the last year. Further, in its latest same period, month-to-month comparisons (April 1-30, 2011 compared to April 1-30, 2012) revenues in 2012 were 4.5 times higher.

In 2012, mobile advertising spend will exceed $2.61 billion according to published sources*. “Mobile advertising spend is exploding, with consumers everywhere spending more and more time on mobile devices.” said Gregg Stewart, Neverblue’s VP of New Media Platforms. “We’ve invested heavily in building out a leading-edge scalable mobile performance marketing platform and are seeing great results, especially driving mobile app downloads and engagement.”

For example, Neverblue’s Cost per Install (CPI) technology allows mobile application publishers and developers to track redirects to an app store accurately and reliably. The technology provides click stream tracking from the moment a consumer clicks on an ad and continues to track through the application download, installation, and first run of the selected app.

“We know that meaningful ROI measurements start with real time accurate results. It is why we created CPI technology which put clients in control and changed the metrics available to brands,” said Breen Liblong, Vice President of Technology.

Neverblue Mobile was launched in January 2011.Working with premier brands, Neverblue Mobile provides a) integrated mobile marketing services including strategy formulation, b) creative optimization and c) media buying. It all adds up to helping advertisers and app publishers grow brand recognition, drive app downloads and engagement and improve monetization. These services, coupled with state of the art proprietary tracking and reporting, have resulted in the aforementioned 90% impression growth in 12 months.

About Neverblue Mobile
Headquartered in Victoria, British Columbia, with offices in Europe and Asia, Neverblue Mobile is a premier global performance marketing agency delivering millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

Media Contact
Leanne Lowe
Email: leanne.lowe(at)neverblue(dot)com
Phone: +1 (250) 386-5323 x.268

Agency Contact
Jim Piper
Phone: +1 (250)-216-2649

*eMarketer Press Release, January 25th 2012

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