Taking Website Appraisals To The Next Level: Appraiso Announces Protrada As First Partner

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In early 2012, an innovative startup in Los Angeles released Appraiso, the first tool to put serious mathematical modeling behind website appraisals. The founders saw a gap in the market and spent a year crunching numbers and building a tool to accurately estimate the price of a developed website. “We saw the opportunity to innovate in one of the fastest growing spaces on the Internet and we went for it,” says Morgan Linton, one of Appraiso’s three founders. Before marketplaces like Flippa, website sales happened underground scattered across hundreds of forums across the net. With over 31 million dollars in website sales in 2011 alone, Flippa has shown that the market for developed websites is growing--and fast.

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We saw the opportunity to innovate in one of the fastest growing spaces on the Internet and we went for it.

In early 2012 an innovative startup in Los Angeles released Appraiso, the first tool to put serious mathematical modeling behind website appraisals. The founders saw a gap in the market and spent a year crunching numbers and building a tool to accurately estimate the price of a developed website.

“We saw the opportunity to innovate in one of the fastest growing spaces on the Internet and we went for it,” says Morgan Linton, one of Appraiso’s three founders. Before marketplaces like Flippa, website sales happened underground, scattered across hundreds of forums across the net. With over 31 million dollars in website sales in 2011 alone, Flippa has shown that the market for developed websites is growing, and fast.

Last year another innovative company, Protrada, created an all-in-one platform for buying, selling, and developing domain names. In early 2012 they refined their platform creating a website builder tool that took the platform to the next level making it easy for anyone to build content-rich interactive websites. The tool was an instant success with hundreds of thousands of domains running through Protrada and thousands more coming onboard each day.

“We created a platform that allows anyone to build one, two, or ten websites all with a few clicks. Partnering with content providers and allowing for the addition of interactive features without writing a single line of code has greatly contributed to the initial success we have seen,” says Troy Rushton, Protrada’s CEO.

Today Appraiso and Protrada have announced a new partnership making the Appraiso Website Appraisal System available directly from the Protrada platform. “It was an obvious fit for us, thousands of people are building websites with Protrada, now they can find out how much those sites are worth,” say Linton. “This gives Protrada users a way to better understand how the digital real estate they are developing can grow in value over time.”

Protrada users can immediately begin using Appraiso from within the platform to evaluate their current sites as well as track website value on a regular basis. Then, when they are ready to sell, Protrada can seamlessly allow users to list these sites on some of the top domain and website marketplaces on the planet.

“Having a valuation benchmark will reduce uncertainty and stimulate transactions, Appraiso is well positioned to become the standard. We are already seeing an increase in web development services as investors seek to unlock the value of their digital assets,” say Rushton about the early results of the integration.

In a world where digital real estate is growing faster than physical real estate both Appraiso and Protrada are positioning themselves to play a critical role in the development and sales of digital assets. “Let’s face it, physical real estate used to be one of the best investments you could make, but those days are over. With the incredible growth of smartphones and rapid adoption of Internet users across the globe, digital real estate is a large and growing market, and we’re looking forward to playing a valuable role in this next phase.” says Linton, “The best part is we are still seeing only the tip of the iceberg, and unlike physical real estate, with digital assets the sky really is the limit!”

About Appraiso
Appraiso is a fully automated tool that estimates website value based on real metrics using a dynamic algorithm that continues to learn over time. Built from the ground up by three Internet entrepreneurs in Southern California they have quickly become the go-to solution for website appraisals on the net.

About Protrada
Protrada is the world’s first domain trading platform. It provides members with the data and technology to manage domain investments from one seamless platform. Launched in late 2011, Protrada provides integrated access to all major marketplaces via the Domain Exchange. http://www.protrada.com

About Winged Media
Winged Media Pty Ltd was established in 2009 to develop a range of platform-based solutions for the domain investing arena, targeting professional domainers, internet marketers and share investors around the world. With offices in Australia and the United States of America, the company has launched a range of digital innovations, including Devname, kwIQ Tool, fruitful and Protrada. http://www.wingedmedia.com

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Morgan Linton
Appraiso
1-800-507-3966
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