Operative Appoints Manu Warikoo as Chief Product Officer

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Software veteran to lead R&D, product operations for media industry operating system

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Operative, a global software company, today announced that Manu Warikoo will assume the role of Chief Product Officer, leading the company’s product strategy and R&D roadmap. Previously serving as senior vice president of solutions at Operative, Warikoo will leverage his engineering and business experience in his new role to bridge product, strategy and engineering for Operative’s products and services, which simplify the buying and selling of ad inventory for media companies.

Since launching Operative.One, the company has been dedicated to building the media industry’s leading sell-side operating system, enabling an integrated, open system that allows publishers to generate new revenue and run their businesses more efficiently. In his new role, Warikoo will spearhead R&D and manage product conception, operations and delivery that will drive Operative’s mission of integrating the ecosystem.

“The promise that Operative fulfills is “one”—one system that brings it all together. That requires not only building a great operating system, but also integrating it into our clients’ ecosystems. We needed someone that views product as more than just a bunch of code, and as a larger solution that brings it all together," said Mike Leo, CEO of Operative. “Manu’s extensive experience in SaaS development and platform integration, combined with his previous contributions and successes at Operative, make him the obvious choice for the job.”

In his previous position, Warikoo was responsible for the management of Operative’s product offerings including the strategy, roadmap and features. In addition, he oversaw the team responsible for the adoption of Operative’s products and services, which helps clients develop best practices and integrate various advertising and business technologies into an end-to-end platform solution.

“Operative has one of the most exciting product visions for the media industry. Having spent the last four years at the company, I’ve had the opportunity to listen to our customers and understand their needs,” said Warikoo. “In my new role as CPO, I aim to build off our successes and drive an innovative product road map that makes it easier for media companies to make money.”

Before joining Operative, Warikoo co-founded FirstRain, the leading provider of search-driven research. Here, he led product strategy and engineering in building a SaaS platform. He also collaborated with partners on solutions that provided programmatic access to the platform, resulting in development of new value added products and revenue stream.

Previously, Warikoo held senior product development roles at MicroStrategy Inc., where he helped lead strategy and development for MicroStrategy Analytical Applications (foundation for current product MicroStrategy CPM Starter Kit). In addition, he also managed the development of next generation platform for the MicroStrategy business intelligence product used by hundreds of OEMs to build analytical applications.

In both roles, Warikoo gained significant experience building platforms and working with clients and partners to use the platforms to bring new solutions to market.

About Operative
Operative is a global software company that increases revenue and operational efficiencies for more than 200 of the top digital and print media companies, including MSN, The Wall Street Journal, Guardian News & Media, Omnicom Media Group, NBC Universal, Pandora and National Public Media.

Everything Operative is driven by a passion to empower our clients to manage their increasingly complex businesses efficiently and profitably.

Managing more than $6 billion in global ad revenue, Operative offers the only true operating system for media companies that bring our clients’ business processes and systems together—all the way from packaging and selling campaigns to trafficking, optimizing and collecting revenue on ads. The result: endless innovation and long-term scale.

For more information, visit http://www.operative.com.

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Talia Andrews-Rankin
SHIFT Communications
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