Operative Wins SIIA CODiE for “Best Integrated Solution”

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Operative.One earns prestigious industry recognition.

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Operative, a global software company, today announced that Operative.One has been selected as the “Best Integrated Solution” in the Software & Information Industry Association’s (SIIA) 27th Annual CODiE Awards. This is the first year the company has received a CODiE award for “Best Integrated Solution,” which recognizes excellence in the business software, digital content and education technology industries.

Operative.One is a SaaS-based technology offering the leading sell-side operating system that helps digital media companies streamline all aspects of the value chain in order to quickly capture new revenue opportunities, maximize yield and improve operational efficiencies–from creating, selling and delivering products to billing clients and reporting.

SIIA, the principal trade association for the software and digital content industries, announced Operative as one of 28 winners in the business software category. An SIIA CODiE Award win for software companies is an especially prestigious honor as each award winner was first reviewed by a field of software industry executives, whose evaluations determined 119 finalists. SIIA members then reviewed these finalists and voted to select 28 CODiE Award Winners.

“In a space where integration remains an ongoing challenge because it moves so quickly, we’re honored to be recognized for our innovation and overall company vision by our industry peers,” said Operative’s CEO & President Mike Leo. “Winning this award highlights our strong dedication to providing digital publishers with a system that helps them run their increasingly complex digital advertising businesses with ease.”

About Operative
Operative is a global software company that increases revenue and operational efficiencies for more than 200 of the top digital and print media companies, including MSN, The Wall Street Journal, Guardian News & Media, Omnicom Media Group, NBC Universal, Pandora and National Public Media.

Everything Operative is driven by a passion to empower our clients to manage their increasingly complex businesses efficiently and profitably.

Managing more than $6 billion in global ad revenue, Operative offers the only true operating system for media companies that bring our clients’ business processes and systems together—all the way from packaging and selling campaigns to trafficking, optimizing and collecting revenue on ads. The result: endless innovation and long-term scale.

For more information, visit http://www.operative.com.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 500 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit http://www.siia.net/software.

About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement.

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Talia Andrews-Rankin
SHIFT Communications
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