"The men and women who went through it will be able to effectively manage media relations and communications in a crisis, when it happens, in order to minimize negative effects on the brand, its people, operations and revenues."
Tampa, FL (PRWEB) May 18, 2012
Clearview Communications and Public Relations earned high marks for providing confidential media interview skills training for 54 executives at nine divisions of one of the world's largest companies.
"Superb," commented the firm's chief legal counsel and corporate secretary following the training.
Clearview was called in to provide crisis communications training for the executives after the company's board of directors voted to prepare front-line personnel to handle external and internal communications during a crisis.
The manufacturing firm employs 9,100 at more than 50 locations in the U.S., Canada, Europe and China, and top management wanted to be prepared for a crisis that could affect employee safety, morale, the environment, operations and revenues.
It is the policy of Clearview Communications and Public Relations to keep client identities confidential, so the name of the corporation cannot be announced.
In all eight categories used to rate the media training workshops, Clearview scored an average of 4.52 on a scale of 5. The highest marks were 4.8 each in the category "My instructors were knowledgeable," and "Overall, this media training is a valuable investment by (the corporation) that will benefit in the event of an emergency." Clearview earned a 4.7 out of a possible 5 in the category, "The training session was worthwhile."
The lowest mark was in the category "I would like to experience more media training at regular intervals," which scored a 4.1.
"The day-long training was very rigorous, realistic and demanding, and that was intentional so that the participants would get the most out of it," commented Andy Bowen, APR, Clearview's founder and primary media trainer. "Still, the scores showed they found it valuable, and I fully believe the men and women who went through it will be able to effectively manage media relations and communications in a crisis, when it happens, in order to minimize negative effects on the brand, its people, operations and revenues."
Clearview Communications + PR is an international firm that partners with clients to help grow their revenues and market share through strategic communications that motivate key publics and stakeholders to take action. Clearview provides customized, measureable services in media relations, media training, public relations, public affairs, community relations, crisis communications, strategic communications planning, brand visibility and reputation management.