Port au Prince, Haiti (PRWEB) May 18, 2012
On May 5th 2012, on the ninth edition of the World Beer Cup, a prestigious panel comprised of the finest beer connoisseurs and experts gathered under the Brewers Association to celebrate beer, and elect the most refined beers of the world. For the second time in twelve years, Prestige has yet again won the international beer cup in the category American Cream Ale or Lager Beer. Once again, the Haitian people can take great pride and joy in its national beer, and have a cold one while cheering to its success!
Haïti is proud of its beer!
« Thank you Prestige! Our beer confirms and defends its role as an ambassador to our people, if for the brief duration of a contest! » Exulted Gaël Monin, the owner of an art gallery located in Petion-Ville, after receiving the delightful news, which spread like a wild fire on the web, on the streets, in bars and all over the country. At Brasserie Nationale d’Haïtii the staff is elated. From the warehouse workers to the executives, every employee is overjoyed. Loren Lilavois, the Brand Manager for Prestige jubilates: « this award is the celebration of a team effort. Prestige has always upheld its promise to offer a high quality product of international standard ». Indeed! Congratulations, Prestige!
The World Beer Cupii is a prestigious contest held every two years, since 1996, by the Brewers Association. This year, following a fierce competition including 54 countries, 799 breweries and 3921 beers, our national beer was once again celebrated, winning the first place in its category along with a gold medal. Two years after the earthquake, which brought our country and our hope in the future, to its knees, this award comes as a promise. This is a victory of faith, tenacity and excellence, which reflects onto every single Haitian.
Prestige, the Country’s Emblem of Pride
The late Michael Madsen, an unrivalled businessman and great visionary, launched Prestige in 1976. The blond lager beer, with an alcohol content of 5.6%, is produced in Port-au-Prince by the one and only Haitian brewery: Brasserie Nationale d’Haïti. Its fine quality was already celebrated in the year 2000, when Prestige was distinguished with a gold medal in this same competition, in the category American Style Lager.
Prestige is a heritage, a legacy, and the symbol of pride for all Haitians living in Haiti and abroad. Prestige is the only Haitian beer, and has 98% of the local market share; it has also been exported since 2005.
This victory is the renewed proof that Prestige, the Haitian beer, improves every year. Thank you Prestige, for this gold medal, which shines like your precious blond color. This new distinction suits you and Haiti very well!
Haïti takes pride in its beer; n ap kenbe Prestige nou, pi wo toujou!
i The World Beer Cup has been held every other year since 1996 and is presented by the Brewers Association.
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR: An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today's craft brewers and homebrewers.
ii Brasserie Nationale d'Haïti (BRANA) is a private company opened in 1976 by businessman Michael Madsen. It remains unchallenged as the country’s only brewery. BRANA is the owner of Prestige, Malta H, King Cola, Toro and Sources Crystal; BRANA represents and bottles Teem, Pepsi, 7Up and Guinness. In December 2011, Heineken N.V purchased Brasserie Nationale d’Haïti.