ITV 1 Tonight show featuring boohoo

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Chris Bale, Operations Director at online fashion retailer boohoo, appears on tomorrow’s episode of ITV1’s Tonight show

Boohoo Online Fashion

Boohoo.com

The episode Chris Bale features in will be aired on ITV1’s Tonight show on Thursday May 17TH at 7.30PM

Chris Bale, Operations Director at online fashion retailer boohoo, appears on tonight’s episode of ITV1’s Tonight show. In an episode focusing on The Great British Weather, Chris Bale discusses how the weather has an impact on the fashion industry and how it affects the purchasing habits of consumers.

Housing over 8,000 fashion-forward styles, with more products added to the site daily, boohoo’s unique supply chain means that the latest clothing,accessories and shoes go from the catwalk to design and then to customers wardrobes in a matter of weeks and has made boohoo the fastest growing online clothing business in the UK and Europe. boohoo is responsive and reactive, to emerging trends, to their customer and to...the weather. Purely online, boohoo has the ability to change the feel and direction of the site within a very short period of time. From merchandising products appropriately on the site and sending out customer targeted marketing newsletters at just the right time to engaging with customers instantly on their multiple social media platforms, boohoo provides customers with what they need, when they need it. And, as Brits, the weather is an ongoing battle, from a tropical March to the wettest April since records began, the weather dictates numerous parts of our lives, and not least, our wardrobes. A weather induced fashion blunder is something all have experienced, whether it’s forgetting an umbrella or wearing sandals and getting caught in the rain – all have been there! With boohoo’s reactive approach a customer can look at the weekend’s weather forecast on a Thursday, go onto boohoo.com and find and order the wardrobe essentials to match – and have them in time for the weekend!

The episode Chris Bale features in will be aired on ITV1’s Tonight show on Thursday May 17TH at 7.30PM

For further information please contact

Katie Curran, PR Manager
Katie(dot)curran(at)boohoo(dot)com
or
Jenny Quinn, PR Assistant
Jenny(dot)Quinn(at)boohoo(dot)com

The boohoo.com website is full of the latest, on-trend clothes, shoes and accessories all at affordable prices. boohoo is at the heart of fast fashion with a six-week collection turnaround, offering cutting edge, gorgeous styles to the high street.

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