Konica Minolta Business Solutions Partners with BrandMuscle to Provide Marketing Support Across Growing Dealer Network

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Konica Minolta Announces the Launch of Konica Minolta CampaignBuilder

Konica Minolta

Konica Minolta Corporate Logo

Our goal is to arm our sales channel partners with the resources they need to grow their businesses and gain a competitive edge. By helping them execute effective marketing campaigns, we're able to do just that.

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) has partnered with BrandMuscle, Inc. (BrandMuscle), a leading provider of distributed marketing management software to launch Konica Minolta CampaignBuilder, a Web-based tool that allows dealers and authorized resellers to produce customized advertising and marketing materials for their local businesses. Konica Minolta CampaignBuilder is available to dealers and authorized resellers in the United States.

Konica Minolta CampaignBuilder is an innovative, online marketing resource that dealers and resellers can access to quickly develop professional-quality, co-branded advertising and marketing materials. Using Konica Minolta CampaignBuilder, dealers can create and deliver ads, direct mail pieces and emails to generate leads for new equipment sales, promote equipment upgrades, remind customers about maintenance appointments, and more.

“Our goal is to arm our sales channel partners with the resources they need to grow their businesses and gain a competitive edge,” said Ted Brolsma, Creative Services Manager for Konica Minolta. “By offering a comprehensive suite of tools and services to assist them with their local marketing, we’re able to do just that.”

In addition to customizing ads and marketing materials, users can seamlessly order and track the delivery of printed materials and direct mail pieces.

“Our dealers will now have the ability to create the types of sophisticated marketing campaigns that are typically only accessible to larger organizations. Konica Minolta CampaignBuilder will help them generate sales and increase local market share while saving time and money. We are excited to offer these benefits and to help them grow their businesses.”

About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced document management technologies and Managed IT Services for the desktop to the print shop. For the fifth consecutive year, Konica Minolta was recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys. BLI has named Konica Minolta 2012 “Document Imaging Solutions Line of the Year” and “A3 MFP Line of the Year” award winner for the company’s solution portfolio and award-winning line of bizhub Multifunctional Products. For more information, visit http://www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook (@Konica Minolta Business Solutions U.S.A), YouTube (@KonicaMinoltaUS), and Twitter (@KonicaMinoltaUS).

About BrandMuscle, Inc.
BrandMuscle, Inc. provides Web-based software and services that enable brands with distributed sales and marketing channels to more efficiently execute local marketing. Using BrandMuscle’s platform, corporate marketers empower sales channel partners, field marketers and sales representatives with the ability to personalize and execute brand and legally-compliant advertising across traditional and digital media channels. BrandMuscle’s distributed marketing management platform is embraced by Fortune 500 companies within the manufacturing, financial services, telecommunications, retail and automotive industries. For more information visit http://www.BrandMuscle.com, follow on Twitter (@BrandMuscle) or call (866) 464-4342.

Konica Minolta Contact
Ted Brolsma
Creative Services Manager
Konica Minolta Business Solutions U.S.A, Inc.
201-934-4609
tbrolsma(at)kmbs(dot)konicaminolta(dot)us

BrandMuscle Contact
Lori Alba
Director of Marketing
BrandMuscle, Inc.
216-454-2047
lalba(at)BrandMuscle(dot)com

Konica Minolta is a trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.

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Ted Brolsma

Lori Alba, Director of Marketing
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