Pediatrician Launches Innovative New Baby Product Review Website, BabyGearLab.com

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Founded by a Pediatrician and Mother of Two, BabyGearLab.com Aims to Help Moms Find the Best Products for their Baby

Dr. Juliet Spurrier, pediatrician, mother of two, and founder of BabyGearLab.com

As a Pediatrician, I wanted to find a more data-driven and scientific approach to baby product reviews that was up-to-date and compared competing products side-by-side. I never found it.

A pediatrician’s efforts to find the best products for her own babies led her to launch a new and innovative web service, http://www.babygearlab.com, which aims to put science and objective rigor into testing of baby products. Announced today, BabyGearLab.com takes a uniquely detailed approach to reviewing baby gear, and testing each product side-by-side in comparison with top competitors.

According to Dr. Juliet Spurrier, the website’s founder, “BabyGearLab is focused on helping Mom’s gain crucial insights into how baby products will perform in use.” The website tests products on a category basis, taking a selection of top competitors such as the 22 video and sound baby monitors recently reviewed, and compares them side-by-side across a series of tests. “We test products on each key performance metric to develop our ratings, and then weight those metrics in proportion to their overall value to newborn parents. By rating products in a critical manner, a reader can see in detail how one baby product compares to one another. We test products in a lab environment, as well as in hands-on field tests. The combination of these tests provides a rich set of rating information that can help a Mom make informed purchase decisions.”

It was Dr. Spurrier’s own experience as a first-time mother that inspired the creation of BabyGearLab. “I was 8 months pregnant and running around trying to prepare for the baby’s arrival. I found the number of decisions I had to make overwhelming. It was very important to me to get the right products for my baby. But, I found myself frustrated reading reviews, since so very few reviews provide credible side-by-side comparison information. As a Pediatrician, I wanted to find a more data-driven and scientific approach to baby product reviews that was up-to-date and compared competing products side-by-side. I never found it. So, after the birth of my second child, I decided to start BabyGearLab.”

How BabyGearLab is different, explains Dr. Spurrier, is the rigorous testing process. “Our review process takes a lot more work than the typical reviews you find online. It’s not enough just to know if the reviewer liked or disliked the product. We want to know how it stacks up against all of the other top products out there, and why one product may be better than another. It's the rigorous style of comparing and contrasting though objective tests pioneered by Consumer Reports magazine that we aim to bring in a focused, comprehensive manner, to the entire range of products you need in your baby’s first year. However, unlike Consumer Reports, BabyGearLab.com is a completely free web service, and requires no registration or subscription fee.

To learn more visit:
http://www.babygearlab.com

About BabyGearLab LLC
BabyGearLab was founded in 2012 by pediatrician Dr. Juliet Spurrier and is dedicated to offering the world’s best quality reviews of products needed in a baby’s first year of life.

Media Contact:
pr(at)babygearlab(dot)com
Phone: (307) 773-0408
http://www.babygearlab.com

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