Viand Affirms Commitment To Safe, Healthy Ingredients In Light Of Most Recent Pet Food Recall

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Recent pet food recalls have struck fear in pet owners once again. Small manufacturers, however, say they can guarantee the safety and healthiness of their brands.

“It is unconscionable that major pet food manufacturers would risk the lives of our pets--living, breathing members of our families--to save a few bucks.”

Scott Pollak is livid that once again, the health of beloved pets—and now their owners—is in jeopardy. In the wake of the latest pet food recall, the devoted pet lover and owner of Viand Pet Food, makers of nutritious, all natural pet food, has affirmed his company’s commitment to using only the guaranteed safest and healthiest ingredients.

“It is unconscionable that major pet food manufacturers would risk the lives of our pets--living, breathing members of our families--to save a few bucks,” says Pollak. “We want the public to know that we remain committed, as we have since 1996, to using only the highest grade ingredients and know exactly where those ingredients came from. Pet owners have nothing to fear with Viand.”

Pollak is referring to the recent recall of perceived higher quality brands such as Taste of the Wild, Natural Balance and Wellness as well as its less expensive lines.

“Both the top tier and the low tier of the company’s brands were affected. So obviously when one factory makes a number of food lines, they share the same ingredients,” notes Pollak. "Positioning themselves as ‘healthier’ just violates pet owners’ trust.”

Pollak says small manufacturers produce product in smaller batches, rendering it fresher and because many sell direct to consumer and not to stores, they can provide a better quality product for far less than comparative “big box” pet food suppliers.

“Small manufacturers have greater control over their products than large manufacturers, from ingredients to the shelf life. For example, raw materials at Viand are tested by us upon receipt of the shipment and at the end of processing. If not tested properly—if a company is too busy, too big, trying to save money—then you have problems that lead to recalls. Obviously recalls mean a company is not properly testing its product,” says Pollak.

Greater flexibility in choosing higher quality ingredients is also a benefit of a smaller pet food manufacturer, says Pollak.

“When we could’t be guaranteed a non-GMO source for our American whole corn, we removed it from the formulas and used the opportunity to improve our brands to a richer more nutrient filled product,” says Pollak. “Viand has never been involved in any recall because we made this commitment to providing a concentrated natural meat-rich product line. Our pets deserve it.”

Pollak says providing a high quality diet using ultra premium ingredients goes a long way toward keeping pets healthier and symptom-free. In all instances, a greater digestible diet improves digestibility (less stool) and helps alleviate common animal ailments such as hot spots, bad breath, bad smell/odor, vomiting and diarrhea, ear infections, seasonal allergies and more.

“Most marketing campaigns paint a picture of superior science and natural elements into their campaigns. But common sense should prevail. Our pets are animals first and pet owners need to indulge that with superior products that fulfill their animalistic needs,” says Pollak. “And there is no worry of getting sick yourself just from feeding your pets bacteria-infested food.

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SUZAN FRENCH
FlackShack
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Carol Bloom Stevens
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