I am very proud that our proof and printing teams are being recognized for something they were already doing every day.
York PA (PRWEB) May 17, 2012
Caskey Group announced it has been awarded its G7 Master Printer Qualification from IDEAlliance (International Digital Enterprise Alliance). The G7 Master Printer Qualification recognizes Caskey’s process controls to provide accurate, consistent color matching throughout the printing process – proof to print. There are currently 809 G7 Master Printers worldwide.
“I am very proud that our proof and printing teams are being recognized for something they were already doing every day,” said Tony Rife, Caskey Group President. “Caskey’s printing standards and tight process controls have always provided our clients with the highest quality products with consistent and accurate color. Earning our G7 credential is very important to us.”
Printing clients benefit from using G7 Master Printers. The tight printing controls assure that projects printed at various times and across geographic regions will look remarkably similar. This helps support clients’ branding standards and professionalism in their presentations.
Without G7 standards in place, the printing industry standard is to match “pleasing color” as defined by the client or press operator. Because “pleasing color” may vary from person to person, G7 standards are critical to ensure consistency.
IDEAlliance reports that more print buyers are requiring G7 to provide consistency with multiple printing projects across large geographic distribution, printing methods, and reprints. Caskey notes that since earning the qualification, several clients and prospects have expressed an interest in G7 printing facilities.
G7 is IDEAlliance’s industry-leading set of best practices for achieving gray balance which is the driving force for achieving visual similarity across all print processes. The G7 Method defines a colormetric definition for gray balance and specifies ranges for consistency.
To achieve G7 Master Printer Qualification, candidate companies must:
- Be trained in G7 calibration expectations,
- Successfully pass an onsite audit to ensure all equipment, processes, and printed samples meet G7 standards.
G7 Master Printer Qualified companies must re-qualify annually to ensure they continue to meet G7 standards.
For more information on G7 Qualifications, visit http://www.idealliance.org/specifications/g7.
IDEAlliance (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. IDEAlliance identifies best practices for efficient end-to-end digital media workflows—from content creation through delivery. Through active committees, educational conferences, webinars, training, and certification programs, IDEAlliance provides members the forum for the exchange of information that results in the creation of our industry’s most valued standards. For more information, visit http://www.idealliance.org.
About Caskey Group
Caskey Group, formerly Caskey Printing, is a results-based communication company based in York PA with a satellite office in Frederick MD. Caskey provides concept-to-completion communications services including strategic marketing planning and project management; online marketing tools and integration; creative and copywriting services; offset, digital, variable data, and large format printing; in-house list management and mailing services; promotional items and event promotion; and, fulfillment services. Caskey is a privately owned and operated. For more information, visit http://www.thecaskeygroup.com.