Ragan Offers Video Training with PBS Producer

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Webcast with Drew Keller to demystify video and teach scripting, filming and audio techniques.

Drew Keller's Corporate Video Virtual Training Class

“We’re all busy, but communicators must find time to learn to do video,” said Ragan Communications Chief Executive Mark Ragan. “Those who don’t are going to be buried alive by the competition—or find themselves out of work.”

Some communicators are ahead of the game, making creative use of video to reach employees and customers.

Others have had a recent YouTube epiphany and are racing to catch up.

Either way, Ragan Communications is offering a webcast with PBS producer Drew Keller which will boost skills in the medium every communicator needs to master.

The webcast—“Corporate Video Virtual Training Class,” airing May 22 from 1-3 p.m. Central—shows just how to do everything from create libs to record perfect audio.

“We’re all busy, but communicators must find time to learn to do video,” said Ragan Communications Chief Executive Mark Ragan. “Those who don’t are going to be buried alive by the competition—or find themselves out of work.”

Keller will teach participants how to improve subject choices, rethink themes, and polish productions.

Participants will learn:

  •     The seven steps to powerful video storytelling
  •     Three questions to ask before planning a video
  •     How to build tension
  •     Why every script must have a decisive turning point
  •     Why video-makers should outline everything, even ad libs
  •     The two-column format for scripts

Those who sign up will master audio, lighting, and equipment, and learn how to take the “sound footprint” of any room.

They will also receive a free DVD of the lecture after the webcast. The DVD, the webcast, and all Drew's slides cost only $295—$50 less for Ragan Select members.

Keller is an award-winning television producer, editor, and educator. He developed an internal media portal for Microsoft, and is writing and producing on the PBS series, “BizKids.” He is on the faculty at the University of Washington’s Masters of Communication in Digital Media program.

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry — Ragan.com and PRDaily.com. Together, these daily news sites attract nearly 700,000 global visitors. The company also covers the health care and HR communication industry with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

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Jenny Fukumoto
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