TAMARAC, FL and CHICAGO, IL (PRWEB) May 22, 2012
3dcart customers can now target email marketing in a much more effective way through a new partnership with Mineful (http://www.mineful.com), a software integration that uses customer behavioral data to bring customers back to the retailer’s store.
With Mineful, 3dcart merchants can drive higher sales numbers and create more return customers. The software integrates with the 3dcart platform and uses sales and customer data to automatically send out marketing emails based on rules that determine timing, content and other options.
“Traditional ecommerce email marketing can overwhelm customers and may not take their specific interests into account,” said 3dcart CTO Jimmy Rodriguez. “With Mineful, 3dcart merchants can refine email marketing on a granular level, presenting relevant, timely content to enhance the effectiveness of your emails.”
The integration sends purchase data seamlessly through 3dcart to Mineful, where that data is converted to actionable information. Quickly, online retailers gain access to business factors such as how often customers purchase, how many purchases a customer has made, the average sale amount, increases in purchasing activity and much more. The information is arranged in a dashboard, giving retailers full visibility and control of customer behavior.
The customer and purchase data is also used to configure rules that trigger emails without having to lift a finger. Additionally, as promotions are delivered over email, Mineful tracks anyone who opens the email, clicks on links inside the email or buys a product using the promotion. These email analytics collected through Mineful make it easy to optimize marketing campaigns and promotions.
Content included in emails is fully customizable based on the retailer. Mineful takes content customization a step further by separating elements like ‘subject line,’ ‘image’ or ‘body,’ making it simple for retailers to try different combinations and measure which ones deliver best.
“Large retailers like Target use strategies like this, but the technology wasn’t accessible to smaller retailers,” said Mineful CEO Jaime Brugueras. “Mineful extends this type of targeted marketing to retailers of any size by offering it at a reasonable price and seamlessly integrated into your shopping cart.”
3dcart (http://www.3dcart.com), located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3dcart has been developing internet solutions for small to medium size businesses. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.