Revenue Flows to Struggling School Districts as Michigan Communities UNITE

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Community businesses and school districts across Michigan are partnering to save school programs and staff under the Alternative Revenue Development (ARD) business model UNITE. Participating districts in the UNITE Program have already received $46,100 this year, bringing total payouts to $215,000 since the program’s inception.

ARD presents a revenue check to Farmington Schools.

The revenue is flowing. Businesses and school districts are recognizing its value, positioning ARD’s UNITE program for significant growth in the 2012-2013 school year.

Community businesses and school districts across Michigan are partnering to save school programs and staff under the Alternative Revenue Development (ARD) business model UNITE. Participating districts in the UNITE Program have already received $46,100 this year, bringing total payouts to $215,000 since the program’s inception.

“We’re seeing great success in communicating the UNITE Program benefits to both our school district and sponsor partners,” said Sam Curcuru, president and CEO of ARD. “The revenue is flowing. Businesses and school districts are recognizing its value, positioning ARD’s UNITE program for significant growth in the 2012-2013 school year. What’s more, we have some 90 additional districts in final negotiations.”

Current participating districts include Plymouth-Canton, Waterford, Clintondale and Eaton Rapids, illustrating that districts of all sizes can benefit from this unique program. This year participating school districts’ revenue is averaging up to three times that of 2011, with several districts tracking at revenue generation of $3,000-$8,000 a month.

The program model of connecting businesses with community schools has garnered significant interest from sponsors. ARD recently negotiated a national sponsor commitment valued in excess of $750,000, and agreements with major regional sponsors in the hospital, automotive tire, personal insurance and home cable-phone-internet categories have been secured.

ARD develops additional revenue streams for school districts through national, regional and local sponsorships via website integration, and will soon launch additional channels. The program is designed to help maintain a quality education for students by offering supplemental funds as state funding cuts continue. The funds, to be spent at the school board’s discretion, can be used for such things as sports programs, performing arts and music programs, classroom support materials, or teacher retention.

About Alternative Revenue Development
Alternative Revenue Development establishes new, non-traditional, and sustainable revenue streams for school districts via the creation of commercially sponsored networks. For more information about the organization, call (248) 688-9488 or visit http://www.altrevenues.net.

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Lori Bahnmueller
The Berline Group, Inc.
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