Ash Brokerage Selects Aplifi’s AFFIRM for Annuities as its Annuity Order Entry Platform

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Ash Brokerage has adopted Aplifi's AFFIRM for Annuities to support its brokerage annuity sales.

AFFIRM for Annuities has proven itself as the leading annuity order entry platform in the industry

Ash Brokerage, one of the nation’s largest and fastest growing privately owned Brokerage General Agencies announces it will implement Aplifi's AFFIRM for Annuities.

Ash Brokerage has experienced a tremendous amount of growth over the past several years and attributes this to providing extraordinary service to their producers and supporting them in ways their competitors cannot. Delivering a solid technology platform for producers extends the commitment and philosophy that Ash embraces of helping build a better practice for the producer. The organization sees technology investments that lead to greater efficiencies and superior execution as being key differentiators in the market.

“Ash Brokerage is committed to introducing the best technology and processes that not only provide a competitive edge but, more importantly improve, our customer’s experience and AFFIRM for Annuities has proven itself as the leading annuity order entry platform in the industry” said Tim Ash, President and CEO of Ash Brokerage.

Ash and Aplifi also announced the joint decision to move in separate and independent directions with regard the development of an Agency Management System.

Tim Ash, President and CEO of Ash Brokerage, and Dan Smith, President and CEO of Aplifi, issued a joint statement, “Both companies are proud of the work that was performed as part of this endeavor. Ash Brokerage and Aplifi look forward to working together on future projects that will enhance the business of both organizations.”

“We are thrilled with the fact that Ash Brokerage will be using AFFIRM for Annuities”, said Dan Smith, President & CEO, Aplifi. “Having one of the premier brokerage agencies in the country utilize the platform speaks volumes to our ability to support this distribution channel”.

About Ash Brokerage:
Ash Brokerage ( is a privately owned, family-operated insurance brokerage general agency based in Fort Wayne, Indiana. For 40 years, it has provided insurance agents, financial advisors, registered representatives and career agents a multitude of products and support for life insurance, long-term care, disability income, annuities and advanced markets. Ash has grown to become one of the largest independently\owned brokerage agencies, and as a closely held business, it can focus on the next quarter-century versus the next quarterly earnings call.

Located throughout the United States, Ash Brokerage’s staff of more than 300 industry experts are committed to investigating, analyzing and comparing products and sales concepts to ensure you have the right solutions for your clients.

About Aplifi:
Aplifi (, based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more compliant and “in good order” insurance transactions, driving increased business. Aplifi’s products include AFFIRM for Annuities, AFFIRM for Life, ADMConnect, InsureSocket, I-Relay and PolicyBox. We Simplify Selling Insurance!

Media Contact

Roy Goodart
Aplifi, Inc.
800-861-8908 x 706

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Roy Goodart
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