Leveraging Social Media for Marketing and Customer Experience: Topic of MCorp Presentation at NACS 2012

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MCorp executive Richard Diamond to speak at National Association of Consumer Shows Annual Conference

Richard Diamond, Business Development Director at customer experience consultancy MCorp Consulting, has been asked to present a Power Session at NACS 2012 for executives and senior managers interested in leveraging social media in a world where customers are smarter, more empowered and harder to connect with.

According to Mr. Diamond, “The customer experience journey – from boosting awareness and getting customers, to driving positive word-of-mouth – can be significantly enhanced using social media in ways that strategically integrate and effectively address both business and customer needs.”

Mr. Diamond’s presentation, “Marketing Shows with Social Media,” will be presented today at the NACS 2012 conference in Las Vegas, Nevada. Coinciding with Facebook’s targeted IPO date, Mr. Diamond’s talk will focus on the increasingly critical role social media – including Facebook, Twitter, LinkedIn and others –plays at every step of the relationship lifecycle as customers discover, evaluate, engage with and choose products and services.

Mr. Diamond adds, “While social media is a significant and important channel for consumer shows, most promotional campaigns are undertaken without clearly defined goals for using social media, much less a cohesive understanding of its potential impact on consumers and businesses. There are myriad opportunities to effectively integrate social media into the customer relationship lifecycle and the customer journey.”

Concluding his comments, Mr. Diamond states, “A highly effective way for firms to identify these gaps and close disconnects is through Social Touchpoint Mapping®, applying MCorp’s proprietary customer experience methodology -- Touchpoint Mapping – to social touchpoints, recognizing where companies can improve, and identifying how to drive positive ROI on social media in business.”

In his presentation, Mr. Diamond will discuss ways consumer show executives and producers can align social media activities with customer experience strategy to boost awareness, enhance reputation and drive measurable business results.

The NACS Annual Convention runs from May 16th through the 17th, and offers an opportunity for consumer show professionals throughout North America to learn the latest marketing strategies and best practices to help them manage and grow their businesses.

More information on the NACS 2012 conference is available online at: http://www.publicshows.com/

About MCorp Consulting

MCorp Consulting grows value by improving customer experience. With a straightforward approach to mapping, measuring and improving the touchpoints between organizations and their customers, MCorp has helped many companies – from fast-growth market leaders to the Fortune 100 – transform the ways they interact with their customers, and profit significantly as a result. Some of the global organizations MCorp has worked with include McKesson, T. Rowe Price, VISA and the United Methodist Church. MCorp helps companies define customer experience strategy, design implementation roadmaps, and take the guesswork out of decision making with proven, accurate and actionable data. Touchpoint Mapping® – MCorp’s approach to quantifying customer experience – is a proprietary research and analytical model that helps companies understand, measure, prioritize and improve the customer interactions that drive value.

For more information, visit http://www.mcorpconsulting.com, or call 1-866-526-2655 toll free in the US, or 1-415-747-8264. Touchpoint Mapping and Loyalty Mapping are registered trademarks of MCorp Consulting.

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Denise Marshall
MCorp Consulting
(415) 526-2655 706
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