PwC Study Finds Healthcare’s Changing Payment Landscape Fosters Competition, Big4.com Reports

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Current biopharmaceutical industry information no longer adequate

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers, PwC has reported on the findings of a survey published by the Health Research Institute (HRI) at PwC. Big4.com notes the report finds pharmaceutical companies that are first to meet healthcare’s new expectations of value could have competitive advantage for market share and brand differentiation.

Big4.com also noted the HRI survey of health plan executives finds the information currently provided by the biopharmaceutical industry isn’t good enough anymore. Called ‘Unleashing value: The changing payment landscape for the US pharmaceutical industry,’ the report noted that 82 percent of health plans said a drug manufacturer must demonstrate a clear clinical benefit compared with current branded and generic treatments, and 78 percent demand clear proof of cost savings.

Douglas Strang, PwC US pharmaceutical and life sciences advisory co-leader commented:

“Pharmaceutical and life sciences companies are now collaborating with payers and providers to achieve better patient outcomes and bend the healthcare cost curve. Those that can effectively demonstrate value in non-traditional ways have an opportunity to gain market share in a very competitive market for prescription drugs,” he said.

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Kristy Short
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(734) 481-0186

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