Media Luminaries to Gather at GigaOM’s paidContent 2012

Share Article

Near sellout crowd expected to attend conference defining the future of digital content.

News Image
The business of digital content is changing at lightning speed, but true innovators are creating sustainable business models in the midst of it.

paidContent 2012, GigaOM’s flagship conference on the economics of digital content, returns to The TimesCenter in New York City on Thursday, May 23. Newsmakers from publishing, entertainment and media will examine groundbreaking business models and debate the best ways to keep content meaningful and profitable in an ever-changing digital environment.

The speaker roster includes top names in digital media and the program features candid one-on-one interviews with leaders who are defining the future of content, including:
— John Borthwick, founder and CEO, betaworks
— Jon Miller, chief digital officer, chairman and CEO, Digital Media Group, News Corporation
— Matt Mullenweg, founding developer, WordPress and founder, Automattic
— Charlie Redmayne, CEO, Pottermore
— Richard Russo, bestselling author and Pulitzer Prize winner
— Bob Sauerberg, president, Condé Nast
— Fred Wilson, managing partner, Union Square Ventures

“The business of digital content is changing at lightning speed, but true innovators are creating sustainable business models in the midst of it,” said Staci D. Kramer, senior writer and editor for paidContent/GigaOM. “They’ll put it all on the table at paidContent — from the right way to take an icon like Harry Potter digital without selling out, to going digital without losing traditional values, to subscription strategies and more.”

Through headline interviews, fast-paced moderated panel discussions and actionable research presentations, paidContent 2012 will cover topics such as:

— The New Publishers - Media has always been a fast-paced industry, but today’s publishers need to be more nimble than ever and instill that move-on-a-dime flexibility throughout their companies. Larry Kramer, president and publisher of USA Today, will moderate a panel discussion that explores how the new landscape is changing the industry and what the most innovative leaders are doing to map out the future of publishing as it’s unfolding. Other panelists include Jim Bankoff, chairman and CEO of Vox Media, and John Paton, CEO of Digital First Media.

— The Video Boom: What’s Next? - YouTube has placed its big bet with its new channels, and Facebook is plotting its next move. New deals between cable operators and major content companies continue to spread TV and movies more widely across platforms and devices. Meantime, web-only studios are producing shows that draw millions of viewers. GigaOM creative director Chris Albrecht, will be joined on stage by Brian Bedol, founder and CEO of Bedrocket Media Ventures; Rob Burnett, president and CEO of Worldwide Pants, Inc.; and Lisa Gersh, president and COO of Martha Stewart Living Omnimedia to discuss the immediate future of web video and monetization.

All participants will receive a complimentary copy of the GigaOM Pro report, “The Discovery Democracy: How Social Discovery is Transforming Entertainment,” which will be released May 23. Authored by GigaOM Pro analyst Mark Mulligan and using data from a recent GigaOM Pro survey of 1,165 U.S. consumers, the report examines different types of media fans, how they fit into the current media industry, and how their influence is creating opportunities and challenges for traditional media marketers.

About GigaOM
Founded in 2006, GigaOM has grown into the leading independent voice on emerging technologies and the disruption of media. The GigaOM news network’s online audience of 5.5 million monthly unique readers relies on its definitive coverage of cloud, mobile, cleantech, consumer web and media. GigaOM Events bring together the people innovating, shaping and defining the ongoing evolution of the technology industry. GigaOM Pro offers the highest quality research and analysis of emerging technology markets and the companies making a difference in those sectors.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Allison Parker
Email >
Visit website