Final Four Licensees Appointed to the London 2012 Merchandise Programme

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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) confirmed the appointment of the final four licensees to the London 2012 licensing programme.

Final four licensees appointed to the London 2012 merchandise programme

Final four licensees appointed to the London 2012 merchandise programme

All of our licensees, 90% of whom are British, have a fantastic range of products, the sale of which helps fund the staging of the Games and is a great way to show your support for London 2012.

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) confirmed the appointment of the final four licensees to the London 2012 licensing programme.

  • Innovative Sports Limited (ISL) to produce a range of official sporting memorabilia
  • Artefacts and memorabilia from the Games available through an official online auction
  • Capture the Event, LEGO and Oakley also appointed licensees, completing the London 2012 merchandise programme.

Innovative Sports Limited (ISL) will produce a range of official sporting London 2012 memorabilia.

This will include authentic limited edition Torches from the Olympic Torch Relay – presented by Coca-Cola, Lloyds TSB and Samsung.

At Games time, there will also be the opportunity to purchase official sporting equipment from the Games such as the baton from the Men’s 4 x 100m final, a used beach volleyball from Horse Guard’s Parade and tennis balls from Wimbledon.

The range is available through the London 2012 auction website http://www.london2012.com/auction

LOCOG has also confirmed the appointment of three more licensees, completing the London 2012 merchandise programme.

Capture the Event will provide official souvenir photographs to spectators on the Olympic Park, as well a service for athletes in the Olympic Village.

LEGO will produce a range of special edition Team GB Minifigures as part of their hugely successful Minifigures range.

Finally, Oakley will release a collection of London 2012 eyewear.

LOCOG commercial director, Chris Townsend said: ‘I am delighted to welcome our final four licensees to the London 2012 merchandise programme. It is fitting that Innovative Sports complete our line up of licensees as this is the first time in the history of the summer Games that pieces of sporting equipment will be available.

‘All of our licensees, 90% of whom are British, have a fantastic range of products, the sale of which helps fund the staging of the Games and is a great way to show your support for London 2012.’

It is estimated that the London 2012 merchandise programme will generate more than £1 billion worth of sales, contributing more than £80m to the staging of the Games. By Games time an estimated 10,000 merchandise items will be on sale in the UK.

The whole London 2012 range is available online at http://www.london2012.com/shop or in the network of shops at St Pancras International and Paddington station, Heathrow Terminal 3 and 5, Stansted Airport, Canary Wharf, Weymouth and Portland and in John Lewis locations at Oxford Street, Stratford City and across the rest of the UK.

Notes to editors:
For further information please contact the London 2012 Press Office.

London 2012 Games partners:
The Worldwide Olympic Partners who support the London 2012 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Acer, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-eight domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor and Westfield.

There is one domestic Tier One Paralympic Games-only Partner, Sainsbury’s and one domestic Tier Three Paralympic Games-only Supplier, Otto Bock. The London 2012 Paralympic Games also acknowledges the support of the National Lottery.

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