ViaWest and Market Creation Group Win Top Marketing Honors at 2012 Colorado BMA Gold Key Awards

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ViaWest and Market Creation Group recognized for marketing excellence for their Total B2B Campaign: “Evolve with ViaWest…the NEXT Campaign” at the 2012 Business Marketing Association awards program.

It is fun to see a client who is willing to push the envelope due to how well they understand their industry and the need to stay ahead of the competitive curve

ViaWest, one of the largest privately-held data center, cloud computing and managed services providers in North America, and Market Creation Group, a full service B2B technology marketing firm, today announced they have received a 2012 Gold Key Award from the Colorado Chapter of the Business Marketing Association for their “Total B2B marketing campaign: ViaWest…the NEXT Campaign”. The recognition took place at the annual Gold Key Awards gala Friday, May 4, 2012, at The Denver Art Museum.

“It is fun to see a client who is willing to push the envelope due to how well they understand their industry and the need to stay ahead of the competitive curve,” said Brett Schklar, Chief Executive officer of Market Creation Group. “This award demonstrates not only the ViaWest team’s understanding of the industry, but also their ability to show the vision and their leadership position in the data center, cloud computing and managed services markets.”

“We’re delighted with the recognition of this great award,” said Laurel Burton, Vice President of Marketing for ViaWest. “We wanted a campaign that conveyed our customer centric positioning. Market Creation Group took our vision and brought it to life in an incredibly creative way which helped us achieve our business goals around this campaign.”

The Gold Key Awards are recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program had 160 entries from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of seven independent judges from across the country representing agency and corporate marketing professionals.

“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program,” said Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2012. With our emphasis on results and the quality of entries, the BMA Gold Key Award is one of the most coveted by marketers in Colorado.”

About ViaWest
ViaWest is one of the largest privately held data center service providers in North America. They provide colocation, complex hosting, cloud and managed services to businesses of all sizes nationwide. ViaWest owns and operates 22 enterprise-class data center facilities in Colorado, Texas, Oregon, Utah, and Nevada, delivering high-quality, flexible solutions designed to support customers' unique business needs. For additional information on ViaWest, please visit http://www.viawest.com or call 1-877-448-9378.

About Market Creation Group
On a quest to make B2B technology sexy, Market Creation Group boldly serves its beloved software, telecom and services clients with strategic marketing, demand generation and creative services.

Recognized as the fastest growing private company by the DBJ and the fastest growing b2b marketing firm in the nation, its services, including interactive demand generation, digital marketing, inbound marketing, design and strategy services are focused on demonstrating solid ROI through comprehensive marketing programs. For more information, visit MCG’s website at http://www.demandmcg.com.

About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit http://www.bmacolorado.org.

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