In the last year alone we’ve seen business blogging grow exponentially in popularity, as organisations become more aware of just how beneficial a properly developed and maintained blog can be
London, UK (PRWEB UK) 21 May 2012
Business blogging agency The Blogshop recently announced the winners of the Best Blog Awards 2012’s three categories, with the judging panel handing first places to Mindjet’s Conspi.re blog (Best Blog Design), Advent IM’s architecture blog (Best Blog Content) and HerUni (Best Use Of A Blog).
Launched in January 2012, the Best Blog Awards were developed with the aim of putting the spotlight on some of the internet’s best blogs, whilst also raising the profile of business blogging by showing exactly what can be achieved when done correctly and how truly beneficial it can be for SEO purposes or lead generation.
Speaking to the first placed blogs, Parker Trewin, Mindjet’s Director of Global Communications,after hearing the judges comments that the Conspi.re blog was “perfect” due to it being “professional, accessible, and interactive”, explained “Along with the exponential in our viewership this is a great testimonial to Mindjet’s new blog which looks to provide an engaging format for awesome collaboration content that we are so passionate about.”
Described by the judges as having “fantastic, visual content that’s interesting to those outside of their target audience” Ellie Hurst, Marketing Manager at Advent IM, said "We're absolutely thrilled to come first in the Best Blog Content category! We see our architecture blog as an integral part of our online brand and development and it's fantastic to not only receive praise for it, but to have it used as an example of just what can be achieved through business blogging."
“A wonderful blog – great idea, great topics, great content” according to the judging panel, Editor-in-Chief of HerUni.com, Geraldine Haneine, explained “We were so honored to be nominated for The Blogshop’s Best Blog Awards and actually winning the award means the world to us at HerUni.com. We would like to dedicate it to all the student writers who want to get their voice out there. Thank you!”
Seeing blogs entered from SME to enterprise level, all placed blogs received a range of prizes, including a free business blogging review and analysis, whilst the first and second placed blogs within each category benefited from a tailor-made business blogging strategy to further build on the success of their blog to date.
Dan Smith, Head of Online Communications at The Blogshop, said “The Best Blog Awards 2012 far exceeded our expectations in every respect. Our aim was to give some much deserved recognition to a number of great blogs, whilst showing just what any organisation can achieve through blogging and we truly believe the blog’s entered, have done both.”
“In the last year alone we’ve seen business blogging grow exponentially in popularity, as organisations become more aware of just how beneficial a properly developed and maintained blog can be to everything from lead generation and brand awareness to SEO and improved traffic statistics. And simply put, this is something we feel the Best Blog Awards 2012 have helped to raise the profile of.”
With three winners within each of the categories, ebabee Likes and Write Speak Sell came second and third within the Best Blog Design category; Clearwater Events and InCultureParent were placed second and third within Best Blog Content and In From The Outfield and Nordic Design were presented with the second and third places in the Best Use Of A Blog category.
As a result of the awards raising the profile of business blogging, The Blogshop have now launched a business blogging taster promotion throughout May. Allowing any organisation to receive three completely free blog posts to see just how beneficial properly developed blog content can be, the promotion has seen an overwhelming amount of responses within the first week, confirming that business blogging is one of the hottest social topics of the moment.
About The Blogshop
Founded in January 2011 by senior public relations and marketing specialists, The Blogshop is a specialist digital agency delivering business blogging services.
Aiming to form integral partnerships with organisations, rather than acting as an external resource, The Blogshop focuses on perfecting and developing a company's online presence through the development and implementation of an effective business blogging strategy.
About The Free Business Blogging Taster Promotion
Running throughout May 2012, all organisations can receive three free blog posts of unique content developed around their brand, messaging and keywords. With no-costs and no-obligations, the blog posts can be taken advantage to see just how beneficial business blogging can be for your organisation. Full details can be found here or by contacting us.