Dynamic Signal Wins Grandparents.com; The Ultimate Resource and Premier Social Media Website for Today's Grandparents

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Dynamic Signal Wins Grandparents.com

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"Dynamic Signal is thrilled to be working with the capable team at Grandparents.com to grow their business leveraging our innovative platform." - Russ Fradin, CEO & Chairman

Dynamic Signal, a leading Social CRM, Content Marketing and Customer Engagement platform announces the addition of Grandparents.com to its roster of Consumer Lifestyle clients.Grandparents.com is the ultimate resource and premier social media website for today's grandparents. The website offers enriching activities, discussion groups, expert advice, ten monthly newsletters, and a Benefits Club with discounts on thousands of goods and services.
"Grandparents.com will roll-out Dynamic Signal's platform to increase membership growth and Benefits Club revenue," said Steve Leber, Chairman and Co-Chief Executive Officer of Grandparents.com.

Dynamic Signal's Social CRM platform will identify and rank fans, influencers & amplifiers for Grandparents.com across the social web including, but not limited to, Facebook, Twitter and the Blogosphere. Fans, influencers and amplifiers for Grandparents.com will be identified as brand ambassadors by Dynamic Signal's MarketMap(TM) and Leaderboard technology which utilizes advanced algorithms to score & evaluate key metrics such as reach, frequency, engagement, sharing, quality, impact and earned media value. "Dynamic Signal's Social CRM solutions will help Grandparents.com find, recruit, profile & understand brand ambassadors who will amplify and increase awareness for Grandparents.com through social media and word of mouth," explained Ajay Ramachandran, Chief Marketing and Product Officer at Dynamic Signal.

Grandparents.com will also utilize Dynamic SIgnal's Content Marketing solution to launch a social content hub that aggregates social content & news of interest to the demographic, cognographic and psychographic make-up of Grandparents.com's customers and audience.

Jeffery Mahl, President of Grandparents.com, added: "By launching a social content hub, Grandparents.com plans to increase website traffic, membership and awareness."

Dynamic Signal's Consumer Engagement platform will enable Grandparents.com to activate its audience and membership to become advocates. In 2011, Grandparents.com added over 200 marketing partners to its Benefits Club and launched the Grandparents.com Bookstore.
"Using Dynamic Signal's gamification & rewards features, Grandparents.com will enable consumers to earn points & rewards for sharing and amplifying content, products & services offered by Grandparents.com and its Benefits Club partners, expanding reach and revenue " explained Russ Fradin, CEO & Chairman of Dynamic Signal. "Dynamic Signal is thrilled to be working with the capable team at Grandparents.com to grow their business leveraging our innovative platform."

The two companies will announce their partnership at the Omnicom Emerge Conference in New York City on May 17th during Dynamic Signal's keynote presentation which Russ Fradin, Ajay Ramachandran and Jefferey Mahl will co-present.

ABOUT DYNAMIC SIGNAL:
Dynamic Signal http://www.DynamicSignal.com is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from Social Media for our customers. Dynamic Signal's customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.

Contact: Ajay Ramachandran, Chief Marketing & Product Officer, (650) 231-2550

ABOUT GRANDPARENTS.COM:
Grandparents.com is the "Ultimate Resource for Grandparents" and a premier social media website for Americans over 50. The website offers enriching activities, discussion groups, expert advice, ten monthly newsletters, and a Benefits Club with discounts on thousands of goods and services. In 2011, Grandparents.com added over 200 marketing partners to its Benefits Club and launched the Grandparents.com Bookstore, which is operated in association with Baker-Taylor, Inc., one of the world's largest distributors of print and digital books. The Company's new website will be launched on Grandparents Day, September 9, 2012.

For additional information, please visit: http://www.grandparents.com, Facebook, or Twitter.

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Ajay Ramachandran
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