New York, NY (PRWEB) May 17, 2012
Slurpee season 2012 is here and 7-Eleven, home of the iconic frozen drink, is kicking-off summer with the introduction of Slurpee Lite, a new sugar-free category that contains 50% fewer calories than a traditional Slurpee drink – but with the same great taste! This launch marks the first time in 45 years (the life of Slurpee) that 7-Eleven has expanded the Slurpee brand to include a sugar-free option on a national level. Flavored by Fanta, the new Slurpee Lite drinks are available exclusively at 7-Eleven stores and only contain 20 calories in 8 ounces – a sweet treat for those watching their waistlines.
SHHHH! Typically, limited-release Slurpee flavors are kept top-secret until they become available in the stores, but we’ve got the inside scoop just for you. Slurpee Lite Fanta Sugar-Free Mango flavor will debut in May and the following flavors are coming soon!
- July: Slurpee Lite Fanta Sugar-Free Strawberry Banana
- August: Slurpee Lite Fanta Sugar-Free Cherry Limeade
Other exclusive Slurpee Lite flavors by Fanta will continue to be introduced at 7-Eleven stores in the coming months and into next year.
LET THE COUNTDOWN BEGIN!
7-Eleven will celebrate the launch of their Slurpee Lite line with SlurpFREE Day on May 23rd - where everyone can try a 7.11 oz. Slurpee Lite Sugar-Free Mango at their local 7-Eleven store for FREE from 11AM to 7PM.
Video, photos and press information are available to download and share at magicbulletmedia.com/MNR/SlurpeeLite/
- Product and in-store footage
- Slurpee Lite and SlurpFree Day video
- Soundbites with The Mom’s - Denise Albert and Melissa Gerstein
- Logos, consumer and product images
- SlurpFree Day Countdown Widget for Embed onto online sites