New Book Explores Impact of Core Company Values on Business Success

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Irial O’Farrell, of Evolution Consulting, has just released her first book, Values-Not Just for the Office Wall Plaque: How Personal and Company Values Intersect. Avoiding the trap of “telling” business what their values should be, the book instead focuses on explaining what company and personal values are, the business cost of poorly designed or upheld values and how to identify and roll out effective core values.

"This book will take you to the real core of why some organizations function badly but no one knows why."
David Wells, CEO, Acuity SOS

Evolution Consulting founder, Irial O’Farrell, has just released her first book, Values-Not Just for the Office Wall Plaque, available from This book explains what personal and company values are, while building a strong business case for identifying effective company values.

Many companies have a set of values enshrined on a plaque on the foyer wall but, in reality, very few actually incorporate those values into every-day business, whether it is recruitment, development or decision making. The result is that these organizations are unwittingly causing conflict and undermining performance. On the other hand, a company who gets the power of values and uses them to make decisions, empower their people, and protect the resultant culture increases the bottom line by minimizing conflict and creating a consistent customer experience that builds consumer loyalty.

Since values are regularly mentioned in the context of business, O’Farrell decided to use the insights she has gained through working with clients over the last 6 years to pen Values-Not Just for the Office Wall Plaque. However, rather than telling companies what their values should be, she takes a very different approach. In the Sunday Business Post review, April 29th, 2012, Richard Curran stated that “the author does not get into what a company’s values should be, but gets right under the bonnet of examining the impact of saying one thing and doing another.”

Along with building a strong business case for having core values, O’Farrell places a strong emphasis on the role executives play in both identifying and upholding them. If the executive team members don’t connect to the company values on an individual basis, they won’t provide the necessary support to entrench them into the fabric of the business. Curran also noted that “companies that try to espouse public values they think people will want often fall short. According to O’Farrell, contradictions like that can lead to conflicts between the company management, staff and the customers.”

The book is available at, (paperback and Kindle formats) or, for bookstores, through Ingram and Baker & Taylor book distributors.

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