CMSWire Tweet Jam: Mobile Experience Strategy and Opportunities on May 23rd #CXMChat

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This Twitter-based discussion will focus delivering great mobile experiences, how mobile fits within the overall online customer experience and strategies to be successful., a web magazine focused on digital customer experience, social business and information management, is holding a Twitter-based gathering on May 23rd, known as a "Tweet Jam," to discuss current strategies for mobile channel success.

What does “mobile first” mean? What is responsive design and how does it support a mobile user experience? What’s the best approach to building a mobile business case? These are just some of the topics panelists will explore.

This month CMSWire has been tackling the ins and out of mobile. As the mobile web becomes more pervasive among employees and customers, the enterprise has been challenged to not only maintain a mobile presence, but ensure that it’s optimized to provide intelligent and productive customer experiences.

Join the Mobile Experience Tweet Jam this Wednesday, May 23rd at 10am PT / 1pm ET / 18:00 BST as the CMSWire editors and the guest panelists welcome the broader community to spend an hour discussing how to create exceptional mobile experiences.

These questions will shape the dialog:

1. How are you making the business case for mobile?
2. How does a mobile first strategy change your overall approach to CXM?
3. Mobile site vs. mobile app — how are you deciding today? And how is responsive design impacting your decision process?
4. What mobile metrics are changing your thinking about the channel?
5. What's the biggest gap you see in the mobile experience market today?         

All experience levels are welcome to join the event.

The CMSWire team has assembled a group of expert panelists who will be sharing their field experiences. Panelists include Yaacov Cohen (, Julie Hunt (Julie Hunt Consulting), Douglas Heise (CoreMedia), Deb Lavoy (OpenText), David Hillis (Ingeniux), Gunnar Klauberg (Adobe), Rob McCarthy (GOSS Interactive), Rich Blank (NewsGator), Chris Graham (Siteworx) and Nate Barad (Sitecore).

Participants may tweet their questions and responses throughout the Tweet Jam. By including the #CXMChat hashtag in all tweets, the messages will automatically become part of the discussion flow and will be included in CMSWire’s follow-up coverage of the event.

Tweet Jam Participation Guidance
Twitter is a highly flexible medium. In order to keep the discussion useful and focused, participants should follow these guidelines:

  • Introduce yourself with your first #CXMChat tweet. Include name, job title and the organization you work for.
  • Subsequent tweets must start with the question number the comment relates to and contain the #CXMChat hashtag. For example, "@bigbird Q5 Mobile has revolutionized interactions up and down Sesame St #CXMChat"
  • Participants should not pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

About CMSWire
The web magazine is published by Simpler Media Group, Inc. and focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 270,000 monthly readers.

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Barb Mosher
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