OMG National and Eyecare Business Magazine set to launch EB-TV

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Leading Optical Trade trade publication adds video component

Eyecare Business Magazine, a leading business publication for eye care professionals in the U.S. has teamed up with OMG National of Plantation, Florida, an Inc. 5000 marketing company with deep roots in the optical industry. EB and OMG are bringing weekly business tips, news and related optical information in an innovative video format to EB’s 40,000+ subscribers. EB-TV will launch in late May and will compliment the successful, and well-respected Eyecare Business Magazine. The editorial staff from EB is working with producers from OMG to bring business information for frames, lenses, equipment and related products and services with added financial features to EB-TV.

“We felt that the time had come to add a video component to our portfolio of products, says Mark Durrick, Publisher of Eyecare Business Magazine. This key platform will serve as an actionable tool for both ECP’s and the vendors who supply products and services to the vision care market. “

Video distribution will be a key component and the initial numbers are exciting. Over 40,000 ECP’s and their offices will receive the weekly email broadcasts, which offer immediate video play, plus content will be available in perpetuity on EB-TV’s proprietary video player. Short pre-roll messages from the industries top companies will precede each video release. Banner messaging will allow for click through to exciting vendor offers and videos.

Michael Rappaport, Executive Producer, “My team is excited to work with such a professional, creative group. When the content is so deep and well written, the production just flows. Our objective is to give the viewership something exclusive that complements the print magazine. It’s a compelling, one-two punch”

Future plans include a consumer edition to be developed in partnership with local ECP’s. OMG’s Chief Executive Officer, Jesse Lubar says “Marketers and publishers are increasingly using video as a means to communicate with their audiences, we are very pleased to be adding EB-TV to our portfolio of industry specific Video News Releases.”
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Chad Robbins
OMG National
800.789.4619 164
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