UPG Video Marketing ‘Video for Change’ Nonprofit Contest Reels in Donor Dollars for Austin and Dallas Organizations

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Easy-to-Enter Contest Awards a $5,000 Fundraising Campaign Video and Shines the Spotlight on Local Nonprofits

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"It is so easy to enter, any local eligible nonprofit should use this opportunity to grow their audience.” - Monica Williams, Founder of GivingCity Austin

Austin-based UPG Video Marketing kicks off the second annual ‘Video for Change’ nonprofit contest on June 4, 2012 and invites eligible organizations to open their flip cameras and turn on their webcams to record an entry video and participate. The ‘Video for Change’ contest was designed to give Austin and Dallas-based nonprofits an easy-to-enter chance to:

  •     Showcase their causes through self-made, simple video entries;
  •     Attract community support with public voting-based finalist selection and a winner-selecting community judge panel; and
  •     Compete for a $5,000 results-driven fundraising campaign video they can use to spread awareness of their organization.

“We want to help nonprofits,” says Ben Cecil, UPG Video’s Director of Marketing Strategies. “This contest gives us an opportunity to do that and to help any organization that participates, not just the winner.” The inaugural contest in 2011 attracted 11 nonprofit participants, whose video entries were played 2,000 times collectively. The finalist videos received between 200 and 500 public votes each. The contest winner, OutYouth, now features their award video on their website homepage and has been viewed over 600 times. The interactive and social aspects of the contest are the driving force behind the power of this contest. By entering a basic 60-90-second unedited video about their organization, gaining votes, and encouraging sharing, each participating nonprofit increases their chances of attracting more volunteers and more donor dollars.

A strong partnership with GivingCity Austin magazine is key to the continued success of the ‘Video for Change’ contest. “Video is a proven, powerful tool nonprofits can use to get their message out,” stated Monica Williams, Founder of GivingCity Austin. “UPG Video truly cares about helping organizations that help others and the ‘Video for Change’ contest is proof. It is so easy to enter, any local eligible nonprofit should take this opportunity to grow their audience.” The contest winner announcement will be made at the Givers Ball celebrating the selected GivingCity Austin 2012 New Philanthropists on July 10, 2012.

2012 Contest Dates and Details: Entries will be accepted June 4-18, 2012, public voting will take place online between June 20 - July 3, 2012, and the winner will be announced on July 10, 2012. For entry rules and guidelines, visit http://www.upgvideo.com/vfc. Follow contestants and voting on Facebook and Twitter.

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Rebecca Otis
LocalizeAustin
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