Say YES! to f-commerce with YESfstore

Share Article

As retailers are ploughing returns from their e-commerce websites, the big thing now is to leverage the social community. How can any retailer overlook the power to engage and do business with almost a billion strong facebook community? YESpay partners with to welcome retailers of all sizes to f-commerce with an innovative outsourced hosted service called YESfstore.

News Image

YESfstore Logo

“Facebook is the biggest IPO of our time and in a way we can say it is the third biggest country in the world. By captivating this social media opportunity, we have developed YESfstore that offers a web store experience optimised for and inside facebook"

Facebook business pages and faux-stores that actually link to an external e-commerce website have been around for a while. The new way is YESfstore, which exploits retailers’ stores within Facebook canvasses and pages, an selling opportunity which is ready to boom. With YESfstore Facebook storefront, shoppers can view and purchase products, get recommendations from friends and make secure payments with their credit or debit cards without leaving the Facebook application.

“Social media may not have driven sales in an obvious way so far, but the next logical step will be transactional social media. When you can buy products on Facebook, rather than just like them, we’ll start to see a shift in the role of social media in business,” said Manish Mehta, Head of Social Media, Dell. Where many Iconic retail brands are still using Facebook to take their shoppers to their respective e-commerce websites, some brands have realized the potential and taken Facebook commerce to the next level. With Starbucks, Omaha Steak, Diane Von Furstenberg, Delta Air, etc. having begun to reap fruits with their f-stores, we know Facebook is talking business already.

Facebook IPO may give f-commerce a shot in the arm.

Dr. Chandra Patni CEO & CTO, YESpay International says, “Facebook is the biggest IPO of our time and, in a way, we can say it is the third biggest country in the world. By captivating this social media opportunity, we have developed YESfstore that offers a web store experience optimised for and inside Facebook pages and canvasses. This allows merchants to give their customers a shopping experience without leaving the Facebook community pages.”

According to other experts, f-commerce will be a major part of the aggressive monetization efforts by Facebook after its multi-billion dollar IPO, starting today. With a captive member base of over 900 million people around the world spending hours on Facebook every week, f-commerce has the potential to become the largest revenue generator for the website, and will have to be employed in the wake of its hefty IPO. Speak to people who think Facebook will be a screaming buy at its likely IPO valuation of $100b+ and they will say with confidence, “Facebook is just getting started!”

YESfstore - a dream come true for e-retailers

YESfstore is a hosted Facebook social commerce service, a unique Facebook storefront with integrated payment services. The deep social integration of YESfstore builds up excitement around products as users can share them on their timelines and ask for recommendations from friends. YESfstore opens up the possibility to not just interact with millions of Facebook users worldwide, but to actually convert them into customers on the spot and sell in the same Facebook environment.

With the exciting features offered by YESfstore, retailers can target, attract, compel and convert! All in the same space.

1. A Seamless shopping experience! From the selection of products all the way to payments, users stay on the merchant's YESfstore Facebook storefront pages.

2. Wider market. Targeted audience. The word has always been mightier than the sword. Facebook gives retail brands the power of a billion strong market base in a matter of seconds through like-gating and sharing.

3. Fully integrated card payments with Pouch wallet and YESfstore shopping basket

4. Viral access to potential new fans which means an increase in the number of potential buyers.

5. Connect with customers on a one-to-one basis and win hearts!

The way to go for shoppers.

1. Choose a gift for a friend and not keep wondering if it was the right choice.

The best way to choose a gift for a friend and not go wrong is to take advice from friends. So why not hop onto a Facebook store where you can browse through a sea of goods, post questions and get recommendations and figure which gift your friend may like the most?

2. Talk to your favourite brand and be the first to know what’s latest.

On a Facebook store, shoppers can now start a conversation with their favourite labels and get to know about the forthcoming collection. Through wall posts, they can even strike up a chat with fellow shoppers and share opinions.

3. Bag killer discounts just by liking.

Retailers offer discounts depending on the ‘Like’ plug-in which helps them reach out to shoppers. The god of gowns, Oscar de la Renta’s Facebook page witnessed a 40% jump in traffic when he introduced a feedback survey on its fragrance, Esprit d’Oscar.

About Ltd: provides secure web/mobile wallet & facebook social commerce services.’s aim is to speed up mobile and social commerce and add a great deal of convenience to consumer lives.'s unique business proposition is the provision of the following complementary hosted managed services:

  • Secure electronic wallet service, branded as “Pouch”, which enables multi-channel card payment and loyalty processing in web, mobile, social and physical commerce environments.'s mission is to provide innovative, secure and exciting web and mobile wallet and social commerce services to customers and partners globally, which will help them speed up their commerce and change customers shopping experience.

About YES-pay International Ltd:
YESpay, a global card payments service company, provides highly secure Internet, EMV Chip & PIN, contactless and gift card payment processing services to independent and multi-chain merchants. Through EMBOSS™, the YESpay Managed Payment Service, merchants can quickly accept integrated card payments within EPOS, kiosks, hospitality and e-commerce systems with minimal capital investment and low on-going services costs. EMBOSS is an on-line IP-based payment processing service that has been generically pre-accredited by major Card Acquirers in Europe and North America (including Chase Paymentech, First Data Merchant Service (FDMS), Barclaycard Business, HSBC, HBOS, Lloyds Cardnet, Streamline, Ulster Bank, Elavon, PBS, Amex and Diners). In addition, the YESpay EMBOSS service is fully end to end certified to Payment Card Industry Data Security Standards (PCI DSS) Level 1 as mandated by Visa and MasterCard. The YESpay EasyV-Suite of card payment products is innovative and cost-effective for EPOS, Kiosk, Hospitality, Mobile and Internet environments. With the YESpay EMBOSS card payment service, merchants can perform card payments in both card-present and card-not-present environments. ¬¬

Contact details:
UK Headquarters: Checknet House, 153 East Barnet Road, Barnet, EN4 8QZ, UK
UK/Europe phone: +44 - 203 - 006 - 3790
Canada Office: 116 Spadina Avenue, Suite 201, Toronto, Ontario, M5V 2K6, Canada
Canada/USA Phone: 1 855-YES-PAY- 1
PR Contact: Nitasha Jain, Marketing Manager, ext. 402, nitasha(dot)jain(at)yes-pay(dot)com, marketing(at)yes-pay(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nitasha Jain
Follow us on
Visit website