We have found that due to the increase in gym classes we have been doing, there has been more and more media attention...
Basingstoke, UK (PRWEB UK) 20 May 2012
Sports PR is becoming more and more essential in the modern world, certainly this is why Marketing Quotes were called on to help a sports center in Manchester to find a PR agency they can work with. The PR agency was appointed last week to help handle the growing number of press and media enquiries the sports center has been receiving, as well as setting up and managing new social media campaigns on both Twitter and Facebook.
A spokesperson from the sports center commented 'we did look at a few different PR companies before making our decision, and it really came down to the experience in the sports industry that they had. We have found that due to the increase in gym classes we have been doing, there has been more and more media attention, especially with Zumba, which is our most popular class, particularly with women.'
Anne Richards (who works at Marketing Quotes) added 'I love Zumba, so can understand why it is such a popular class, and as there is so much media attention around fitness classes, it is really not surprising that they are getting a lot of enquiries from the media. Most PR agencies do engage with social media, as much of social media spills into the PR field anyway, so many PR companies are really more social media agencies as well as offering PR. We hope the campaign works well for both and the fitness classes they run also grow as a result of the media attention.'
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