Easy2 Converts its Products to HTML5 So Clients Can Take Advantage of its Many Benefits

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Easy2 begins shifting its products to HTML5, improving the shopper experience

Easy2® Technologies, the leading provider of multichannel merchandising content and technology to consumer product manufacturers and retailers, announces that it is upgrading its technology by shifting all of its clients to HTML5-based product demos and eliminating the need to use Flash.

“Easy2 is always looking to improve services to our clients and to their shoppers,” said Ethan Cohen, Easy2 CEO. “By migrating from Flash to HTML5 we are providing a richer visual experience to shoppers and increased flexibility and scalability to clients and partners.”

“From a technical standpoint, HTML5 is incredibly versatile,” said Matt Walsh, VP of Product Development. “Some of the improvements HTML5 allow us to make include: flexible output sizes, meaning our demos can be as small, or as large, as needed; faster load times; easier and faster customization through cascading style sheets; Pinterest-friendly images that shoppers can pin to their pinboards, increasing client visibility and exposure; more fonts; and a cross-platform experience which doesn’t require a browser plug-in..”

“We’re pleased to provide this upgrade to our clients at no charge,” said Cohen, “and the best part is that they don’t have to do anything! Easy2 personnel will manage all aspects of the rollout.”

Easy2 helps manufacturers and retailers provide a consistent experience across all shopping devices. The Easy2 SaaS technology platform generates mobile versions of all product demos and product selectors, so a demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. Easy2 allows clients to create a multichannel merchandising strategy to connect with shoppers whenever, and wherever, they shop.

For more information on multichannel merchandising tools, please contact Easy2 at info@easy2.com, 216.812.3200 or 877.299.3366.

About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that coverts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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