This Technology To Show Latest Dynamic Ad Insertion Advances At The Cable Show 2012

Share Article

Will demonstrate software that powers DAI for VOD, nDVR, TV Everywhere and IPTV, including enhancements to support multiscreen, and blackout scheduling and implementation.

Jeff Sherwin, CEO, This Technology

“This Technology is at the cutting edge of DAI innovation with solutions that help MSOs and programmers unlock the full revenue potential of emerging IP-based video services,” said Jeffrey Sherwin, CEO, This Technology.

This Technology, Inc., a leading provider of software solutions for dynamic ad insertion (DAI), today announced that it will show the latest DAI advances for VOD, nDVR, TV Everywhere and IPTV at The Cable Show 2012. Visit This Technology’s booth #1741 to learn more about the company’s products that power DAI, including SpotLink Router, This Tech POIS, SpotBuilder POIS authoring tool, MetaMore metadata authoring tool and SpotLink Data Boundary Manager.

This Technology will also show new product enhancements being announced at The Cable Show. This includes DAI in multiscreen environments, and the Blackout Decision Server that provides support for blackout scheduling and implementation. The latest feature introductions come as MSOs and programmers seek to scale VOD, nDVR, IPTV and TV Everywhere offerings, but face challenges related to managing inventory business rules across multiple platforms, and meeting local event blackout requirements.

“This Technology is at the cutting edge of DAI innovation with solutions that help MSOs and programmers unlock the full revenue potential of emerging IP-based video services,” said Jeffrey Sherwin, CEO, This Technology. “Further, our commitment to standards and open architectures gives our customers the flexibility they need to roll out DAI implementations on their own terms and at full scale.”

As the cable industry pursues new strategies for delivering video content to subscribers, including in multiscreen environments, they want to extend ad routing developed for VOD to these new areas of growth. This Technology recognized this need early and is working closely with MSOs and programmers to accelerate DAI implementations by offering choice and flexibility in how the functionality is rolled out in networks. This includes being able to easily customize SpotLink Router for implementation on different multiscreen applications while preserving the ability to aggregate inventory for sales to media buyers across all of the applications. The result is increased revenue based on the ability to effectively deliver more ads to more devices and more viewers. In part, this capability led This Technology to be recognized as the winner of the Best Ideas in Cable IT Architecture and Strategy award as part of the 2011 Cable Show CIO.IT Competition.

“This Technology’s customer base continues to grow on the heels of innovative, market-leading products that make the full potential of DAI a reality today,” said Sherwin. “We are excited to show the full range of solutions we’ve developed to help continue pushing the DAI market forward at The Cable Show this year.”

For more information about This Technology, visit http://www.thistech.com or booth #1741 at The Cable Show.

About This Technology, Inc.

This Technology, Inc. gives cable operators and programmers complete visibility and control over digital content and advanced advertising inventory. Our software products provide metadata management, ad space management, and interconnect software. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. With support for VOD, network DVR, IPTV and mobile devices, This Technology empowers the advertising industry to efficiently manage dynamic ad insertion across all new video applications where management of shared inventory is a core business requirement. For more information about This Technology, visit http://www.thistech.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brian Baumley
BLB Communications
609-759-0252
Email >
Visit website