Trend Story: Paper Arts Gains French Flair

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Take paper crafting to “très chic” heights using some provincial inspiration from Jolee's Boutique French General collection.

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Jolee’s Boutique®, a leading brand of intricately crafted embellishments, has partnered with French General, a Los Angeles-based boutique that specializes in French fabrics, buttons and other baubles, to design a collection with vintage notions and old world charm.

The line provides the feel of retreating into a French haberdashery as it melds French General’s South-of-France style with Jolee’s Boutique hallmarks. Offerings include:

  •     Adhesive-backed fabric sheets
  •     Ribbon borders
  •     Metal embellishments
  •     Ephemera and Notion kits
  •     Paper tags with twine

“The collection is the best of all the vintage treasures found in French General,” says Kaari Meng, owner of French General and author of several books, including French Inspired Home. “The old bits of paper, textiles and all of the antique notions have been reproduced to create a charming line of paper crafting materials. I hope crafters enjoy working with the line of paper goods as much as we enjoyed designing it!”

This line is available now at http://www.eksuccessbrands.com/FGvideo, and at Michaels stores in June, with an MSRP of $2.20 to $29.99. Media and consumers can access the launch video at http://www.eksuccessbrands.com/FGvideo. Please contact Misty Huber at mhuber(at)eksuccess(dot)com for more information, samples, images and interview opportunities.

About Jolee’s Boutique stickers
Jolee’s Boutique stickers are intricately crafted dimensional embellishments that evoke popular pastimes, sentiments, celebrations and memories. Designs are crafted by hand using mixed materials and various treatments. Jolee’s Boutique is a brand within EKSuccess Brands.

About EKSuccess Brands
Established in 1978, EKSuccess Brands is one of the country’s leading creative consumer products companies. Its diversified portfolio includes more than 10,000 inspirational and creative products covering paper crafting, needle crafting, stamping, jewelry making, kids’ crafts, painting and more. Popular brands include K&Company™, Inkadinkado®, Dimensions®, Jolee’s Boutique®, Sticko®, Perler™, Martha Stewart Crafts®, and American Girl Crafts®. EKSuccess Brands is a division of Wilton Brands Inc. For more details visit http://www.eksuccessbrands.com. Dream. Make. Celebrate™.

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Misty Huber
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