Atlanta, GA (PRWEB) May 21, 2012
Parc Communities, Atlanta’s group of premier senior living communities, has partnered with the International Council on Active Aging (ICAA) to promote the Changing the Way We Age® Campaign across the Atlanta area. Dedicated to enjoying life after 55, Parc Communities’ residents are changing the way Atlanta sees seniors.
The ICAA’s Changing the Way We Age® Campaign was created to help re-envision the notion of aging across American society, highlighting the potential resources available to those in retirement. Targeting media and marketing organizations, the campaign focuses on “rebranding” the current go-to notions about aging and highlighting opportunities for communities and retirees to work together through volunteerism, peer education, and intergenerational learning.
The latter drew the attention of Parc Communities’ Wellness Director, Angela Butler-Hackett, who heard the requests of Parc residents wanting more opportunities to give back to society. Parc Communities, in cooperation with the ICAA’s initiative, visited local schools to conduct a senior-led exercise event. Students also had the opportunity to interview Parc Residents, learning about their lives and history in the process. Butler-Hackett says that the students’ thank you letters included many compliments to the senior community and included phrases like, “You are the coolest old person I have ever met.”
Parc Communities’ residents have worked to give back to the community in other ways as well, collecting and donating over two hundred pounds of canned goods to a local elementary school with needy families. Defying classic notions of seniors and technology, Parc helps seniors stay connected and social media savvy. Parc Communities’ Facebook, Twitter, and Google+ profiles provide the latest senior living news and community activities.
Bridging the gap between young and old, Parc Communities and the ICAA are using the Changing the Way We Age® Campaign to bring awareness to the capabilities of a generation often incorrectly characterized by inability. Parc Communities invites other area organizations to partner with them in the campaign, demonstrating how seniors like the residents of Parc at Piedmont and Parc at Duluth can contribute to society. Interested organizations are asked to contact Angela Butler-Hackett by emailing angelabh(at)parccommunities(dot)com.
About Parc Communities: Parc Communities (Parc) is an Atlanta, GA, based company that focuses on the development and operation of upscale senior living communities and assisted living communities for retirement-age seniors in the southern United States.
Parc Communities currently owns and operates two Atlanta-area retirement communities in the Duluth/Johns Creek and Marietta/East Cobb areas of metropolitan Atlanta, with plans to develop additional communities in the Atlanta area and throughout the Southern United States.
Dedicated to providing residents with the premier senior lifestyle, Parc Communities has established itself as the leader in service-oriented Atlanta retirement communities for seniors. For more information on Parc Communities, please visit our website at http://www.parccommunities.com.
About the International Council on Active Aging (ICAA)
The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness (i.e., physical, social, environmental, vocational, intellectual, emotional and spiritual)—and provides its members with education, information, resources and tools. For more information, visit http://www.changingthewayweage.com.