Myx TV Shatters the Digital Divide with New Program MashBox

The network changes the way we watch TV with second screen technology.

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MashBox

"With the internet serving as home to today’s most promising Asian American entertainers, the network fulfills its commitment of bringing Asian Americans to mainstream television through MashBox."

Redwood City, CA (PRWEB) May 18, 2012

Myx TV, the premier Asian American entertainment network in the United States, innovates the way we watch TV and breaks the digital divide with its all new program, MashBox, by Teddy Zee Productions. Myx TV introduces its first ever interactive multiplatform program featuring second screen technology through the MashBox Live application available on all iOS devices. Hosted by Adrian Zaw and Grace Su, MashBox premieres on May 21 and airs Mondays at 10 pm et/pt.

MashBox enhances the viewing experiencing while showcasing the best of Asian American entertainment and celebrities. The accompanying mobile application powered by Mozaik Multimedia, Inc. uses breakthrough technology that makes video content interactive. Mozaik’s technology works across multiple platforms including televisions, smartphones, tablets, computers, connected Blu-ray devices, set-top boxes and other internet enabled devices. Mozaik promotes an empowering viewing experience for the consumer through a rich and flexible connection to branded communication and products.

“With the internet serving as home to today’s most promising Asian American entertainers, the network fulfills its commitment of bringing Asian Americans to mainstream television through Mashbox,” says Miguel Santos, Associate General Manager of Myx TV. “The incorporation of Mozaik’s ground-breaking mobile application is a nod to our market’s trendsetting ability to adapt to new technology.”

Featuring entertainment personalities like comedian David So, YouTube performers, and buzzworthy Asian American breakthrough artists, the show features snack-size bits of comedy, commentary, music, food and reality.

“Originally setting out to provide young Asian American talent with hands on experience in television production, I stumbled upon a revolutionary new technology. Mozaik turns a passive, lean back viewing experience into an engaging, lean forward experience,” says Teddy Zee, Executive Producer of MashBox. “Audiences are empowered to choose with what they interact and when. It seamlessly bridges entertainment, advertising and technology. I'm proud to partner with Myx TV and Mozaik to launch the first nationwide interactive show, changing the way people watch TV.”

Catch the episode premier on May 21st on Myx TV. Visit http://www.myx.tv for channel listings in your area.

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ABOUT Myx TV®:
Myx TV is the premier Asian American entertainment and lifestyle cable network in the United States. Dedicated to airing the best in entertainment, Myx TV’s programming is a unique combination of original and syndicated shows, including magazine talk shows, interactive music video countdowns, independent film and Asian cinema, and animation, airing 24/7 in English. Broadcast in over 8 million households across the country it provides a platform for Asian Americans on mainstream television and is also represented on its official website by a community of bloggers from coast-to-coast. To find Myx TV in your area and for exclusive content online, visit http://www.myx.tv.

MEDIA ASSET:
TV Commercial link: http://bit.ly/KIB5fq


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