GetItOnSunscreen.com First Sun Block Allowed in California’s School District, Newport Beach Elementary to Debut the Lotion in Classrooms for Children’s Sun Protection

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Family-owned sunblock company Get It On Sunscreen, a premium medical grade SPF now available in the Newport Beach school district, makes its Global Launch in time for Summer 2012.

Family-owned sunblock company Get It On Sunscreen, a premium medical grade SPF now available in the Newport Beach school district, makes its Global Launch in time for Summer 2012.

Get It On Sunscreen is currently the nation’s only sun block offered in a school district. The innovative sun care company recently debuted its new website http://www.getitonsunscreen.com and product line including an exciting new marketing campaign that has attracted the attention of California’s finest school district, Newport-Mesa Unified School District. The new campaign features founder Jeff Crane, model/surfer turned skin cancer victim at the age of 26. Jeff Crane, the father of three boys, suffers from skin cancer and its treatment on a daily basis. He set out on a mission with the help of the country’s leading chemists to create a skin protection line unlike any other to protect his children. Now he's made it available to protect everyone.

Crane states, “I do not want my children to experience the pain I have had to go through, only the joys of an active and healthy lifestyle during all seasons. There are some things in life we can control, and skin cancer is one of them.” He continues, “we raise our children to brush their teeth, comb their hair and wash their hands, we now need to teach them to ‘Get it On’ their face, arms, ears and legs in the morning.”

Crane, seen in GQ in his early 20’s, was treated as a skin cancer victim at such a young age due to outdoor athletics such as surfing, tennis, golf, volleyball and poor products which claimed to be water resistant, unaware of the impact until years later.

Since the sunscreen is made for fair skin, alcohol-free, baby safe, reef safe (green), dermatologist approved, mother approved and completely all natural, it’s catching the attention of Orange County’s local media stations. Crane introduced the sun lotion and challenged all major brands on Friday at 8am PST at Newport El in a live demonstration on the quick absorbing broad spectrum sun protection Get It on Sunscreen.

About Get It On Sunscreen
Get it On Sunscreen (GetItOnSunscreen.com) is a specialized premium medical grade SPF, (frequently known as sunblock, sun tan lotion, sun cream or block out) is a lotion product that absorbs some of the sun's ultraviolet (UV) radiation on the skin exposed to sunlight, as a result helps guard against sunburn. Endorsed by Military personnel, beach volleyball athletes and Newport-Mesa Unified School District. Our sunscreens provide true broad-spectrum UVA/UVB protection, is hypo-Allergenic and Odorless, making the new sunscreen line compatible for sensitive skin types, very waterproof; oil free; PABA free, Alcohol-free and contains micronized zinc. Product for online purchase: http://www.getitonsunscreen.com

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Erica Arrechea

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