There is still so much confusion and suspicion surrounding hair straightening products. We want to set the record straight, showcasing how a truly safe (formaldehyde-free) product is also effective while minimizing stylist’s time behind the chair.
Boca Raton, FL (PRWEB) May 22, 2012
Jeremy Lurie, Marketing Director of Boca Cosmetics Group says, "Our show format is designed to educate and provide stylists with certification opportunities on the floor. We do not skip on product knowledge or training. However we concentrate on making the certification process as simple and fun as possible for stylists.” Lurie continued, “There is still so much confusion and suspicion surrounding hair straightening products. We want to set the record straight, showcasing how a truly safe (formaldehyde-free) product is also effective while minimizing stylist’s time behind the chair. Treatments can be completed in about an hour! In addition, Olez Advanced provides more applications per bottle due to our sprayable technology when compared to competing brands. We will answer the big question, WIFM (what's in it for me?). Our many live demos will be taught by top hair stylists. More importantly, stylists will see the final results that we know clients love."
Olez Advanced will provide tools to help stylists grow their business, including a Mentor Program which enables industry professionals to further increase their profit in order to take their businesses to the next level. On-site FREE Certification on the show floor comes with FREE product, enough for their first treatment. Total value of the on-site promotion is worth up to $400.00."
Those not attending the show, although missing the party atmosphere, can receive the same benefit by registering and becoming Certified online at OlezAdvanced.com and receive additional savings like a coupon good for free shipping when they connect with us using Facebook.
About Boca Cosmetics Group
Boca Cosmetics Group is a innovative hair care manufacturer of leading trendsetting brands, as well as brand owners of Zelo Professional. Boca Cosmetics Group specializes in keratin products and is leading the way in the industry with high-quality and safe products for professionals and consumers.