This particular packaging design was uniquely made as an innovative way to ‘dress up’ a gift card in order to deliver a positive impact on sales.
Kansas City, MO (PRWEB) May 21, 2012
Gift Card Impressions was recently awarded a prestigious Hawk Award for Most Innovative Prepaid Product at Blackhawk Network’s annual Hawk Awards Gala. The Hawk Awards honor innovation and achievement among leaders in the prepaid card industry.
The company was recognized for its Happy Birthday Gift Box Reveal packaging format that has played a key role in driving a measurable increase in sales since its introduction in stores early in 2011.
“We are honored to receive this prestigious Hawk Award, voted by leaders in the Gift Card Industry,” said Brett Glass, President and CEO of Gift Card Impressions. “This particular packaging design was uniquely made as an innovative way to ‘dress up’ a gift card in order to deliver a positive impact on sales.”
Hawk Awards were also presented to winners in other categories including Best Card Design, Best Promotional Program, Best Promotional Program by an Alliance Partner, Best Overall Gift Card Program by an Alliance Partner, and Industry Achievement.
From more than 900 submissions from 180 countries, the Happy Birthday Gift Box Reveal packaging has also been selected by the Greeting Card Association as one of three finalists for a Louie Award for Product Innovation. The winner will be announced later this month at the International Stationary Show in New York. This marks the first time a gift card holder has been a finalist for the Louie Awards.
About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on delivering Strategic Development, Agency Creative and Packaging Solutions to the Gift Card Industry. Clients of Gift Card Impressions include most major retailers and most major Gift Card Brands. The company has more than 45 patents pending or issued, and 35 trademarks issued or applied for. The company provides leading product solutions for both physical and digital gift card delivery. For more information, please visit http://www.giftcardimpressions.com.
About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products from leading brands. Gift Card Mall, with access to 165 million unique customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores and Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit http://www.blackhawknetwork.com and http://www.giftcardmall.com.
Contact Scott Wall at 913-904-2252 or scottwall(at)giftcardimpressions(dot)com.