New eBook From Monetate Features Proven Website Testing and Optimization Strategies

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Update to Popular First Edition Helps Marketers Deliver a More Relevant Customer Experience and Boost Revenue

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With customer expectations continuing to grow, the ability to deliver on these expectations is becoming more difficult. We’ve published this eBook to help businesses deliver real-time relevance online.

Monetate has released a new eBook,“The Top 10 Testing, Targeting, and Optimization Best Practices: Second Edition,” packed with winning strategies for organizations to maximize online revenue by creating a more relevant customer experience through effective website testing and optimization.

The company offered the new eBook exclusively to attendees of its Agility Summit held last week and has now made it available for free download. The valuable resource provides an updated look at proven strategies to put an end to the one-size-fits-all web by tailoring the online customer experience based on the behaviors and attributes of website visitors.

Containing tangible tips and strategies for marketers to increase relevance and maximize online revenue, “The Top 10 Testing, Targeting, and Optimization Best Practices: Second Edition” explains:

  • How basic customer segmentation helps turn first-time browsers into buyers.
  • Why maintaining inbound message consistency is critical to increasing conversion.
  • How using time-triggered messages helps retain existing customers .
  • Why optimizing for tablet users will increase relevance and boost conversions.
  • How to improve conversions by badging products with ease and simplicity.
  • And much more.

“The number one challenge we constantly hear from the C-suite is identifying ways to make the online experience more relevant for consumers,” said Monetate CMO Kurt Heinemann. “With customer expectations continuing to grow, the ability to deliver on these expectations is becoming more difficult. We’ve published this eBook to help businesses deliver real-time relevance online.”

Monetate offers enterprise brands the ability to quickly and easily act on big data and deliver a more relevant online customer experience. The Monetate Agility Suite empowers organizations to change anything, anywhere on the website at any time, making it easier than ever to test, merchandise, and target customers while executing quickly and intelligently at the browser level.

To access a free download of the “Top 10 Testing, Targeting, and Optimization Best Practices,” click here.

About Monetate
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

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Matt Calderone
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