Camille La Vie & Group USA Debuts Their Exciting Social Media Platforms

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The major retailer of social occasion dresses launches a series of new social networking sites.

Camille La Vie & Group USA

In an effort to reach out to their customers in more engaging, fun-filled and creative ways, Camille La Vie & Group USA has launched a series of social media accounts beginning in the Spring 2012 season. With an emphasis on this retailer’s on-trend dress styles, shoes and accessories, Camille La Vie & Group USA centers their social media activities not only around fashion but also on the areas of beauty and hair, celebrity news, red carpet events, fashion blogger highlights, specialty promotions and many more in order to provide their loyal and prospective customers with head-to-toe style inspiration on an ongoing basis.

With the implementation of their Facebook page, Camille La Vie & Group USA keeps their readers and customers readily in tune via wall posts with their e-commerce store’s new arrivals, which include styles ranging from prom dresses, wedding dresses, homecoming dresses, graduation dresses and virtually all styles for cocktail parties and other social events. In addition, they also include beauty related posts in the mix, which range from makeup suggestions depending on one’s skin complexion, hairstyle ideas depending on the occasion, celebrity DIY looks, as well as personal red carpet styles from recent high-profile events like the Oscars. Camille La Vie & Group USA also regularly engages not only with their Facebook fans but with their Twitter followers, as well as their own tweeter favorites, such as Sephora, Birchbox, Stylecaster and OscarPRGirl. Tweets range from any and every fashion related conversation imaginable, up-to-the-minute Camille La Vie news and retweets galore of anything they find obsessively inspiring. While synchronizing their Facebook posts with their Twitter, the company also keeps their readers in tune with several behind-the-scenes actions, whether it’s photo shoots of their dresses with top models, makeup tutorials or new product arrivals within their store locations. Camille La Vie & Group USA’s extensive product arrivals include long and short dresses, platform heels, rhinestone and crystal bracelets, necklaces and rings, as well as metal box frame clutches, kiss lock purses and satin evening bags.

By implementing their Instagram account, Camille La Vie & Group USA can post their shoots and products in real time and include aesthetically pleasing photo filters in a retro inspired style reminiscent of Kodak Instamatic or Polaroid for instant enhancement of their shots. And similar to Twitter, Instagram allows users to include hashtags with their photo posts, follow their favorite Instagram accounts, comment on photos and share throughout a variety of social networking platforms like Facebook, Twitter, Pinterest, Tumblr, Flickr and so much more, including Instagram’s own.

And while many of their social media platforms allow for instant posts and sharing, Camille La Vie & Group USA has also developed their own company fashion blog, which provides their loyal and prospective customers with a more in-depth look of the plethora of merchandise that’s in store, as well as informative blog posts regarding the company’s participation in various PR events, social media promotions, specialty sales and fashion-forward photo shoots in studio and on-location in various areas of New York City. Other elements of their fashion blog include an interactive sidebar, which allows readers to follow Camille La Vie & Group USA’s Facebook page instantaneously, subscribe to their RSS feed, have direct access to all of their other social media sites through a streamlined set of buttons, watch their latest video shoots through a convenient YouTube widget, view a slideshow of all their Instagram photos, check out their most recents pins on their Pinterest account and so much more.

As for their own Pinterest, Camille La Vie & Group USA has created a series of inspirational boards, which range from their current seasonal dresses, two special sections dedicated to prom dresses and wedding dresses, fashion collages, Camille La Vie rhinestone shoes, evening bags and clutches, celebrity fashion icons, inspiring images that readers can refer to when planning their special events, elaborate manicure and pedicure ideas, makeup tutorials and do-it-yourself hairstyle images. With the success and significant virality factor of Pinterest, Camille La Vie & Group USA have created a substantial amount of exposure for their merchandise to their target audience who are in constant search for dresses and accessories for their many social occasions like Prom, Homecoming, Graduation, Wedding, Quinceanera and Cocktail parties.

In conjunction with the retailer’s fashion blog, Camille La Vie & Group USA have also established a Polyvore account, in which a user can create personal fashion collages by pulling various fashion merchandise, such as Camille La Vie dresses, shoes and accessories. By doing so, Polyvore allows users to browse items found on their selected online stores and simply “clip” the image of the item, which transfers all necessary information (price, description and relevant tags) into an aggregated pool of other clipped fashion items within Polyvore. This method not only allows for free reign of fashion creativity that’s reminiscent of a top fashion magazine editorial spread, but also creates additional positive exposure for a company’s brand by showcasing a limitless amount of their items to other Polyvore users for free. Those who also have their own fashion conscious blogs and websites can create Polyvore collages and embed the HTML code into their posts. These codes also contain the links of the products they used in creating the collage – another added Polyvore incentive that Camille La Vie & Group USA deems to be of high importance in the social media realm.

In addition to their newly implemented social networking sites, the company has also established a YouTube channel, which houses all of their seasonal video footage, as well as behind-the-scenes action from their shoots. Examples of Camille La Vie & Group USA video clips include a Prom 2012 shoot filmed in the trendy neighborhood of Nolita in New York City, Bridal 2012 wedding and bridesmaid dresses shot on location at the stunning Untermeyer Gardens in Yonkers, New York, as well as their Camille La Vie & Group USA Prom Queen Search contests that they have held in collaboration with Seventeen Magazine at various regional mall locations throughout the nation.

Adding to the company’s prime fashion blog, Camille La Vie & Group USA have also established a micro-blogging account on Tumblr for instant posts relating to their current product inventory, along with a series of reblogged posts relating to beauty, hair, nails, skincare and virtually anything regarded as inspiring to someone who is preparing their personal look for their special event. Their Tumblr blog is titled “Pretty Conversations showcased by Camille La Vie & Group USA.”

About Camille La Vie & Group USA
Camille La Vie & Group USA is a major destination for prom dresses, homecoming dresses, wedding dresses, social separates, day into evening dress styles, bridal, formal accessories, jewelry and shoes. We offer one of the most extensive and stylish collections of special occasion dresses that can be found under one fabulous roof! Since its inception in 1985, the company’s motto of “to provide customers with the latest dress fashions at an affordable price” has made them a leading retailer in virtually all categories. To date, the company has expanded to 16 Group USA stores and eight Camille La Vie stores nationwide.
In select Camille La Vie / Group USA stores, customers will discover Camille La Vie’s collection of bridal apparel including wedding dresses, bridesmaid dresses, flower girl dresses, mother of the bride dresses and guest of wedding dresses. Camille La Vie also provides bridal alteration and consulting services.

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Lauren Bento
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