Visual Revenue Launches its Instant Headline Testing Product for Publishers

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The company continues to drive towards is vision of becoming the ‘Bloomberg Terminal of the newsroom’ with its launch of Instant Headline Testing product.

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With our 15 seconds to first test results, we fit right into that existing process – without missing a beat.

Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its product offering by launching its Instant Headline Testing product. The addition of this product to The Visual Revenue Platform enables editors to instantly evaluate, in real-time, how one headline resonates with their audience over another.

“Our mantra has long been that editors should be editors - and not Analysts!”, says Dennis Mortensen, CEO and Founder of Visual Revenue. “As we extend our platform with Instant Headline Testing, we certainly stay true to that mission. Few editors are interested in "multivariate testing," but they’ll scrutinize headlines and abstracts as they choose how to promote stories throughout the day. With our 15 seconds to first test results, we fit right into that existing process – without missing a beat.”

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence.

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include, The Globe and Mail, Comcast,, and

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.

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Charlie Holbech
Visual Revenue
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