O-LIVE & CO Now Available at Overwaitea Foods

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The award-winning extra virgin olive oil expands into Western Canada

Olisur®, one of Chile’s largest producers of estate-grown olive oil, is bringing its award-winning O-LIVE & CO Extra Virgin Olive Oil (EVOO) to British Columbia, Canada. The high-quality, value-priced EVOO known for its 2-hour fresh guarantee is now available in more than 100 Overwaitea Food Group (OFG) stores and made an appearance at the Grocery Showcase West 2012 in Vancouver last month.

“We are thrilled to be expanding into Western Canada, bringing high-quality extra virgin olive oil and our unbeatable 2-hour fresh guarantee to the discerning Overwaitea and British Columbia consumers,” said Jay Rosengarten, North America President of Olisur, Inc.

Since its first store opened almost a century ago, OFG has become Canada’s largest western-based food store chain. OFG remains true to its roots by staying close to customers and community, and leading the way in the West with innovation and local value – that’s the OFG tradition. Today, OFG operates more than 120 stores in British Columbia and Alberta, including Save-On-Foods, Overwaitea Foods, Urban Fare, Cooper's Foods, PriceSmart Foods and Bulkley Valley Wholesale. Each proudly local store is designed to match the community it serves.

In addition to expanding into OFG stores in British Columbia, O-LIVE & CO had an exhibitor’s booth at Grocery Showcase West 2012, an annual grocery exposition presented by the Canadian Federation of Independent Grocers (CFIG), which attracts key Western Canada independent grocery retailers and suppliers. CFIG is celebrating its 50th year doing business as a non-profit trade association that equips more than 4,000 independent, franchised and specialty grocers across Canada for sustainable success.

“CFIG’s anniversary year Grocery Showcase was expected to attract more attendees than ever this year, and we were proud that O-LIVE & CO could take part,” Rosengarten added.

For more information about O-LIVE & CO, please visit http://www.o-liveandco.com. To request an interview with Jay Rosengarten, please call the media contacts listed at the end of this release.

About O-LIVE & CO
O-LIVE & CO represents a New World revolution in extra virgin olive oil cultivation and production. Produced by Olisur®, Chile’s leading olive oil producer and a true innovator in the industry, O-LIVE & CO produces and sells award-winning, high-quality extra virgin olive oil to rival those traditionally labeled the best in the world… but at an unsurpassed value. Only
O-LIVE & CO’s extra virgin olive oil offers the 2-Hour Fresh Guarantee, with no more than two hours elapsing between tree and press, never more than 0.2% acidity, and no defects. Olisur’s 100% traceable, vertically integrated production process ensures authentic quality in every bottle, while its modern farming techniques yield faster production, a fresher product and a better value. This means consumers experience the highest quality and freshest taste in every bottle, at a price that lets them indulge every day.

MEDIA CONTACTS:

Diego Romero
McFadden/Gavender
O: (520) 882-6262
M: (520) 401-1693
diego(at)mcfaddengavender(dot)com

Karen Gavender
McFadden/Gavender
O: (520) 882-6262
M: (520) 603-4200
karen(at)mcfaddengavender(dot)com

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Diego Romero
McFadden/Gavender
(520) 882-6262
Email >

Karen Gavender
McFadden/Gavender
(520) 882-6262
Email >