GoldMax Expands in Texas with the Opening of Stores in Southlake & Plano; Compassion, Empathy and Kindness are the Gifts Given to GoldMax Customers

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GoldMax USA is continuing its expansion into Texas with the opening of Southlake on May 21, 2012 and a second location in Plano on May 29, providing the residents of these communities the opportunity to have their unwanted gold and silver items evaluated for free. GoldMax expects to open more stores in the Dallas-Fort Worth metropolitan area within next 30 to 60 days.

GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer.

Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote.

With Robin Leach, former host of Lifestyles of the Rich and Famous as its spokesperson, GoldMax USA, the largest chain of stores specializing in buying gold and precious metals from consumers in the U.S., expects to pump more than $100 million into the local U.S. economy this year by offering consumers the opportunity to cash in on the escalating prices of gold and silver. With more than 200 stores in operation from coast to coast, GoldMax is celebrating its expansion in Texas with the opening of two stores in the Dallas-Fort Worth metropolitan area. GoldMax currently has three stores in operation in the area.

On May 21, GoldMax will open a new store in Southlake at 2055 West Southlake Boulevard and on May 29, in Plano at 340 Coit Road, Suite 100. GoldMax also has plans to open stores in Colleyville and a third store in Plano within the next 30 to 60 days. By year-end, GoldMax wants to open as many as 100 new stores in the U.S., including approximately 30 stores in the Dallas metro area.

"There are lots of new cash for gold stores popping up, but the GoldMax brand is different," said GoldMax Co-founder Scott Garber. "GoldMax is nothing like the average pawnshop – instead, customers can come in for a free, no obligation quote, within a comfortable, high class setting – and, if they’re ready to sell, they can do so right on the spot."

"People of all ages and economic backgrounds are rummaging through their jewelry boxes, closets and drawers, attics or basements and garages looking for unwanted items to sell," said GoldMax Co-founder Jordan Sadoff. "Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote."

Angelique Archos, a GoldMax USA buyer in Buffalo Grove, Illinois, recalls that when people arrive at GoldMax, they can be somewhat distraught; therefore, to put the client at ease, Archos will come from behind the desk and engage the person in a conversation about the item, its history and all that the client is going through. “Usually I will hold their hands look them in the eye and tell them that today is just one day, and that we can just sit until they are ready to continue. I listen to them," said Archos.

“Very often they don’t care that they are selling something, rather they feel humiliated by the necessity to sell something,” added Archos. Compassion, empathy and kindness are gifts that Archos believe the vast majority of GoldMax buyers quietly offer every day to its customers.

“We allow people to conduct their business with dignity, and I, for one, am very proud of that. So often people thank me and say that it was actually a much better experience than expected,” said Archos.

GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles. GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks.

About GoldMax USA
With more than 200 stores located from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. Last year, GoldMax pumped more than $75 million into the local economy and opened more than 70 stores across the U.S. GoldMax plans to open 100 new stores in 2012, including stores in the Dallas-Ft. Worth and Minneapolis, both new markets for GoldMax. GoldMax recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson. Leach doesn't accept payment for his endorsement of GoldMax, a rare event in the business of high-profile celebrity endorsements. GoldMax donates generously to his favorite charity, “Keep Memory Alive” (http://www.keepmemoryalive.org), which is committed to the education and research of a cure for Alzheimer’s, Parkinson’s, Huntington’s and ALS. Visit http://www.goldmaxusa.com.

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Barbara Basham
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