Leading Auto Repair and Service Facility in Boulder Colorado Switched to AutoVitals to Leverage Customer Interaction on the Internet

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AutoVitals' Latest "Vital Connect" Release Empowers Pellman’s Automotive to Achieve Stellar Customer Satisfaction Ratings On The Internet

Logo of Pellman's Automotive Services

Pellman's Automotive Services

AutoVitals is much more than just updating our website and improving our SEO. It is a complete customer communication tool.

Pellman’s Automotive has been searching for the right business partner to help them connect with the increasing number of motorists who rely on the Internet to help locate and choose an auto repair facility. The owners, Brad and Lisa Pellman, knew that updating and maintaining an effective web presence was becoming too sophisticated of an endeavor for them to continue to handle on their own. With the increasing importance of on-line reviews they wanted to ensure that reviews and testimonials on Google and the auto repair shop’s own website could be easily found in internet searches and also to maintain and improve their high organic placement. They wanted to showcase their stellar reputation and the positive feedback expressed to them by their customers. After extensive due diligence of the many companies in the industry who can help the small business owner with this project, they chose AutoVitals for a number of reasons including industry knowledge, customization of product, excellent customer support and value added applications like emailed service reminders and other customer communication tools. When AutoVitals released it latest "Vital Connect" version Lisa and Brad were convinced the time was right for the switch. AutoVitals' solution is specific to the Independent auto repair industry and thus can be tailored to Pellman's Automotive's Web presence, and optimized for mobile devices. The results have already exceeded expectations. “The product is much more than just updating our website and improving our SEO. It is a complete customer communication tool. We can now text our customers to tell them when their car is ready or email them a copy of their invoice saving paper” says Brad Pellman “Our customer’s love this.”

Pellman’s Automotive in Boulder, Colorado has a proven track record of being one of the best in the industry. Pellman’s Automotive received the prestigious MotorAge Top Shop Award in 2011 and 2010, and the People’s Choice Award in Boulder County for both years. In 2012 they have named “Best Auto Repair Facility in Boulder, CO” by readers of The YellowScene Magazine, and The Colorado Daily newspaper and runner-up for this title by the Boulder Weekly. They are proud to have been recognized by their customers and the media for their work but are always striving to be better. They are continually updating business processes to advance the quality of the work they perform, and the customer service they provide. Technicians at Pellman’s Automotive are required to take 80 hours of training during the year to stay on top of the new advancements modern auto repair and service procedures require. Brad Pellman is so committed to education that he serves as Education Director of the Colorado Automotive Service Association. Initiatives like the Loaner Bike program, Community Involvement and their Green Commitment illustrate their dedication to their community in Boulder, Colorado.

Their commitment to excellence didn’t stop when they were looking to upgrade their web presence. Pellman’s Automotive had been using a variety of services for their customer communication, but realized that consolidating that effort and integrating the website with their Point-of-Sales and marketing software had the potential for even better results. “We have been requesting email addresses from our customers for our monthly newsletter for some years now, and know the importance of the Internet for our overall sales and marketing strategy. The concept of providing vehicle specific and personalized information to our customers through the Internet was a natural progression from what we do at the counter for every customer visit” said Brad Pellman. “We were intrigued by the AutoVitals service, not only because of its personalization features, but also its ability to integrate with our Google Application based office environment. Given the increased level of complexity involved, we determined that it made more sense for us to find a provider for all aspects of the web based customer interactions rather than managing different vendors.”

AUTOVITALS HELPS PELLMAN’S AUTOMOTIVE TAKE CUSTOMER RELATIONSHIPS FURTHER
Lisa Pellman signed on with AutoVitals and started focusing on the website initially. “AutoVitals helped me look at the website differently. Click-maps and other analytical technologies really seem to eliminate guess work, and provide great success metrics,“ Pellman said. “I was also pleasantly surprised that AutoVitals wouldn’t charge extra for changes on the website, since their business model is results driven. I am confident that using AutoVitals for all aspects of my customer interaction will give my retention results an extra-boost.”

Lisa Pellman credits AutoVitals.com with the improvement in the company's online success. “We're currently taking the use of AutoVitals in our shop to the next level. Our service advisors benefit from the ability to contact our customers based on their specific vehicle needs. Sending text messages when the vehicle is ready for pick-up, adding car images to the appointment and other new ways of using Internet technologies will help satisfy even our technologically advanced customers,” Pellman said.

ABOUT PELLMAN’S AUTOMOTIVE
Brad and Lisa Pellman founded Pellman's Automotive in Boulder, Colorado. The principle founding concept was to create a successful family-owned business that pays as much attention to the details of excellent customer service as it does to thorough, precise automotive maintenance and repair. The goal of Pellman's Automotive is to provide customers with complete vehicle maintenance and repairs on all import and domestic cars, trucks, mini-vans, hybrids and SUV's. Pellman's is committed to providing exceptional, professional customer service; quality, timely and honest workmanship; and good stewardship of the environment. For more information, please visit http://www.PellmansAuto.com
About AutoVitals.com
Founded in 2009, AutoVitals.com helps busy auto repair shop owners and service advisors to develop and nurture customer relationships via both online and offline channels. Using the AutoVitals platform, service managers can identify opportunities to further connect with the customer, and can take immediate action—with the ability to track and report on the success of specific activities and the overall impact on the bottom line. Integrating with the shop's existing management system, AutoVitals seamlessly fits into the shop workflow, helping retain existing customers, find new customers, and build stronger customer relationships--all while increasing customer satisfaction and shop revenues. For more information, visit http://www.AutoVitals.com.

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