PwC Economic Advisor Warns Charities of New Economic Conditions, Big4.com reports

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Tells conference disappointing growth and volatility could be status quo

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers, PwC reports that in a speech made May 18 by Andrew Sentance, PwC’s senior economic advisor, charities were warned the “new normal” economic world will put a premium on good operational and commercial management, sound financial planning and intelligent appraisal of risk and that could make raising money more difficult.

Big4.com notes that Sentance made the comments in a speech to the Charity Finance Group’s Annual conference May18 and he also warned that charities needed to be cautious to set plans based on revenue targets that were realistic and guard against over-optimism in terms of income projections.

“It is likely to remain a challenging fundraising climate, with discretionary spending remaining under pressure,” he said. “As society adjusts to the “new normal” world, there will be new social developments and trends which appear to require a response from charities. Youth unemployment is one obvious example.”

Big4.com also reports the conference heard most economies around the world have started to recover from the 2008 and 2009 crisis. In the UK and other western economies, recovery has been relatively slow and uneven. Business and consumer confidence remains fragile and financial markets are volatile.

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