Newly Designed Web Site Assists Illinoisans in Making Informed Decisions about their Healthcare Options

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SSIinsure.com has arrived at a time when many other sites bombard individuals with pages of confusing content. SSIinsure.com provides clarity via an easy to navigate website with weekly blog updates and easy-to-read articles in its extensive library.

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“We redeveloped SSIinsure.com because we recognize that the healthcare landscape is unbelievably confusing for most people."

Senior Services of Illinois, Inc. (SSI), an Independent, Authorized Senior General Agent for Blue Cross and Blue Shield of Illinois has launched its revamped educational site, SSIinsure.com, to help bridge the gap between education and insurance. The site was redesigned with the individual in mind and offers information about every aspect of Health Insurance, Medicare, Medicare Supplement Insurance, Medicare Part D and Long-Term Care Insurance.

Senior Services of Illinois, Inc. has been providing insurance solutions for its 15,000 active clients on behalf of Blue Cross and Blue Shield of Illinois since 1997.

SSIinsure.com has arrived at a time when many other sites bombard individuals with pages of confusing content. SSIinsure.com provides clarity via an easy to navigate website with weekly blog updates and easy-to-read articles in its extensive library.

“We redeveloped SSIinsure.com because we recognize that the healthcare landscape is unbelievably confusing for most people,” states Scott Loochtan, President of SSI. “SSIinsure.com simplifies the insurance decision-making process so that individuals can make well-informed choices that they can feel good about.”

The site’s quote engine is user-friendly and provides visitors the option of chatting or speaking directly with a live Education Specialist who is trained to assist them in navigating the site, answering their individual insurance questions and enrolling them in a plan that meets their needs. Tech-savvy visitors who can navigate on their own are able to run a quote, see plan options and enroll in a plan of their choice - all from the comfort of their home.

“We live in an era of instant information, from the Internet to 24-hour news programs,” said Loochtan. “The influx of content is overwhelming and with SSIinsure.com, we want to cut through the noise by providing a site for people that provides all the healthcare and insurance information that they will need to make decisions with confidence.”

According to a report released by the Pew Research Center, online activities by Baby Boomers and other generations are rapidly catching Generation Y. Baby Boomers, which are divided into two groups Younger (45-54) and Older (55-63), are using the Internet for many of the same reasons – email, researching products, getting news, using search engines, buying products online and getting health information.

The report states that although younger Boomers are more likely to watch videos online (49 percent) than older Boomers (30 percent), the reverse is true about seeking health information – older Boomers (81 percent) compared to younger Boomers (74 percent). Collectively, 75 percent of Baby Boomers (45-63) and the Silent Generation (64-72) are using the Internet to get health information.

“The Internet is an astonishing tool for educating consumers, which allows them to research everything from healthcare to the latest technology – the difference is that healthcare is a necessity for most Americans,” stated Loochtan.

Interesting facts regarding the U.S. population explosion and generations online:

  •     U.S. senior citizen population appears to be headed to a 40 percent increase in the next five years (1)
  •     U.S. population 65 and older will more than double by 2050, rising from 39 million today to 89 million (2)
  •     82 percent of home Internet users with broadband at home ages 45-75 (3)
  •     Ages 70-75 are the fastest growing Internet users – 26 percent online in 2005, 45 percent online in 2009 (4)
  •     Internet users aged 55 and over (31.75 percent) have surpassed 18 to 34 year old users (30.48 percent) (5)
  •     79.85 percent of Illinoisans are online, 70.71 percent of Illinoisans are online in the home (6)

About Senior Services of Illinois, Inc. (SSI)
Established in 1997, Senior Services of Illinois, Inc. is an Independent, Authorized Senior General Agent for Blue Cross and Blue Shield of Illinois that was founded in an effort to bridge the gap between education and insurance. Headquartered in Riverwoods, IL, the company has an executive team with over 100 years experience that has been providing world-class educational healthcare and financial guidance to over 15,000 active clients. For more information, please visit http://www.SSIinsure.com.

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(1-2) Source: U.S. Census Bureau, Current Population Survey, National Population Projections, 2008.

(3-4) Source: “Generations Online 2009,” by Sidney Jones, Research Assistant and Susannah Fox, Associate Director, pew Internet & American Life Project, January 28, 2009.

(5) Source: Mediamark Research & Intelligence, LLC, New York, NY, CyberStats, fall 2010 (copyright)

(6) Source: U.S. Department of Commerce, National Telecommunications and Information Administration, “Digital Nation: Expanding Internet Usage,” February 2011.

MEDIA CONTACT:
Jason Vida
SSI, Inc.
855.744.2583 (office)
jasonv(at)ssiinsure(dot)com

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over65insure
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