Bright Connections Media™—a New Venture of World Book®, Inc.—Introduces Inaugural Titles at BEA 2012

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Bright Connections Media will showcase its inaugural list of eight children’s books.

World Book Inc., publisher of The World Book Encyclopedia, the World Book Web, and over 90 other print and online educational products, will introduce its new retail venture, Bright Connections Media,

Using bold illustrations, lively text, and quirky characters, we have crafted each Bright Connections Media book to be a sunbeam that lights up a young reader’s imagination and ignites learning.

World Book Inc., publisher of The World Book Encyclopedia, the World Book Web, and over 90 other print and online educational products, will introduce its new retail venture, Bright Connections Media, at Book Expo America (BEA), June 4 – 7, 2012.

“For nearly a century now, World Book has set the standard in quality educational materials for children of all ages. We take seriously our long-standing commitment to publishing material that can help children learn, and we know that having fun can be an effective tool for learning,” said Don Keller, president of World Book and Bright Connections Media. “Using bold illustrations, lively text, and quirky characters, we have crafted each Bright Connections Media book to be a sunbeam that lights up a young reader’s imagination and ignites learning.”

From its perspective of publishing best-selling and well-respected books and web-based subscription sites for schools and libraries, World Book recognized the need to develop similarly engaging and instructional products for home use and established Bright Connections Media to serve this need. At BEA, Bright Connections Media will showcase its inaugural list of eight children’s books.

“Today’s parents are eager to give their children every advantage to learn and thrive. The competition for children’s attention has never been greater and making choices among products for children has never been harder,” said Keller. “Bright Connections Media combines the trusted World Book brand with sound content and striking design crafted by World Book’s skilled staff to grab children’s attention and relieve parents’ concerns.”

For 95 years, World Book has focused on creating impeccably accurate and easy-to-read material correlated to the comprehension skills of the age range of the target audience. Bright Connections Media’s mission is to connect children with material that’s been carefully constructed to be understandable and accurate, while always engaging and fun both in terms of the design of the books and the style of the written text.

World Book named its new endeavor Bright Connections Media for several reasons. Children are innately bright, and they crave quality material that responds to their aptitude, interest, and curiosity. Bright Connections Media books connect children’s curiosity to a solid foundation of sound information, helping to ensure that what they learn while they are having fun is meaningful.

“The eight new titles are not encyclopedia articles masquerading as children’s books and they are not textbooks masquerading as fun reading,” said Keller. “Bright Connections Media demonstrates that you do not have to sacrifice aesthetics for accuracy. We bring the same scrupulous editorial standards that we follow in all our other publications and serve it up through vibrant design and exciting content to draw in children and ignite their imaginations.”

Bright Connections Media titles

Bright Connections Media will display samples of the following titles at the Continental Sales, Inc. booth #2324:

Angry Aardvark to Zealous Zebra: A Curious Creatures ABC
Gorillas and More!
Hammerheads and More!
It‘s a Bug’s Life
Knights and Castles
Meet the Bugs
Puzzle Me: Brain Ticklers
Puzzle Me: Brain Twisters

For more product information, visit http://www.worldbook.com/BrightConnectionsMedia.pdf

Representation at BEA

Representatives of Bright Connections Media and World Book will be on hand at BEA to discuss the inaugural titles and the new venture. To schedule media interviews, contact Jennifer Parello at 312-819-6558.

Ordering

Bright Connections Media is represented to the trade by Continental Sales, Inc. in the United States and Canadian Manda Group in Canada.
To order titles;
•In the United States: (847) 381-6530 or bookreps(at)wybel(dot)com
•In Canada: (416) 516-0911 or info(at)mandagroup(dot)com

For additional product information, visit http://www.worldbook.com/BrightConnectionsMedia.pdf

About Bright Connections Media and World Book

Bright Connections Media is a World Book Inc. company. World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials for children and adults. Based in Chicago, World Book is committed to creating educational products in print and digital forms that meet the highest standards of editorial excellence.

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Jennifer Parello
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